Embracing the quirks of '90s indie pre-digital culture, Rookie is an online magazine that speaks with a funny, fresh and sincere voice to younger Millennials. Created by Tavi Gevinson at age 15, the magazine reworks the tone of mainstream media.

From minimalist apps to the work of digital artists like Rafaël Rozendaal, there’s a growing focus on clarity and dynamism. Abstract and beautifully simplistic, this new aesthetic has the power to reach outside the screen and into our minds.

In a rush? No make-up brush? No worries. Milk understands the way young women think about and use beauty products. Sold as ‘high concept, low maintenance’, it's inspired by and designed for creative, cool girls – providing mascara that’ll stay on all weekend and lipstick that’s actually kiss-proof.

44% of women believe their gender has hindered their career, and lack of confidence has been said to be a big factor in gender inequality. School of Doodle is a website where Arianna Huffington, Marina Abramovic, Courtney Love and others teach girls how to 'be loud.'