From the fashionable Mipsterz to the ‘Happy Muslims’, the latest cultural movements in the Islamic world have been well documented across social media. With a global population of approximately 1.57 billion, what are the implications for brands trying to reach modern Muslims?

The modern woman is setting her sights on increasingly ambitious career. We sat down with John Gerzema, author of The Athena Doctrine, to find out more; how her attitudes have changed, what hurdles she faces and how brands can cater to her needs.

CoverGirl’s advert ‘#GirlsCan’ features the world’s most influential women calling for female empowerment. It's another example of brands using 'feminism' as a marketing tool, and features well-known celebrities.

Embracing the quirks of '90s indie pre-digital culture, Rookie is an online magazine that speaks with a funny, fresh and sincere voice to younger Millennials. Created by Tavi Gevinson at age 15, the magazine reworks the tone of mainstream media.