It often seems that digital is the future of advertising. But how do audiences feel about these platforms? Recent research has found that television adverts are actually the most likely to influence people to take action, suggesting that traditional media still hold some power.

US presidential candidates are set to spend big on television advertising in the upcoming election. Investment is expected to increase to $4.4 billion, up 16% from 2012. But with cord cutting on the increase, is this really the medium that candidates should be prioritising?

With on-demand services thriving and viewer numbers falling, is the golden age of TV over? Canvas8 spoke with Alan Wolk, author of Over the top: How the internet is slowly (but surely) changing the television industry, about how TV will adapt and whether the traditional ad model will survive.

We've never been so interested in TV shows - but we aren't watching TV. Instead, we're turning to online video - whether it's Netflix or YouTube. But new technology isn't solely responsible – a wider shift in lifestyles is creating a natural path towards hyper-diversification.