Wearable tech enjoys a lot of hype, but do people really understand it? As the Apple Watch release grows nearer, sluggish sales of existing smartwatches suggest perhaps not. Now, a survey shows wearables are still seen primarily as fitness trackers or ‘gadgets for geeks’.

People prefer wearable devices that are unobtrusive, fit into daily life and existing habits, and look stylish. But even if all these boxes are ticked, do they really want to wear technology on their wrists, faces and around their necks?

Are traditional watches under threat of extinction by the evolution of the smartwatch? Or is the mechanical timepiece truly timeless? Apple’s iWatch is making stalwarts like TAG Heuer and Swatch rethink, so what do we really want to wear on our wrists?

The opening pages of glossy magazines are predominantly populated by the fashion elite – long-legged waifs clutching Marc Jacobs handbags or garbed in Burberry trenches. But the March 2015 issue of Vogue will feature an altogether different kind of luxurious style offering.