Fancy a shampoo bottle with your boyfriend’s face on it? That’s what German drugstore dm is offering. Usually reserved for high-end products, how will this affect our demand for a tailored experience? And can it build brand loyalty in an increasingly competitive industry?

When reading hotel reviews, what makes you want to book? Comfy beds? Great location? Free mini bar? According to a survey by reputation management firm TrustYou, people’s priorities depend on their reason for travel – and hotels can leverage this when marketing to specific groups.

Over 40% of people have stolen from hotels. And while taking home a towel might seem acceptable, what if you fancy the bedding? Aloft hotels and Design Within Reach are letting guests buy everything from the chairs to the beds. But does this ‘in-context’ way of selling really work?

As millions of Brits return from their holidays, many will bring back more than just a tan. Over 40% of people admit to stealing from hotels. But what makes some people decide to pack a hotel towel and pair of slippers in their suitcase?