Boomers don't identify as seniors
Interested in Canvas8?Try us on a trial basis
Signal
20 Nov 2015
Boomers don't identify as seniors

Nobody wants to think about getting old. And if they really have to, they probably don't want to think of themselves as elderly. Senior centres across America are beginning to realise that if they want to appeal to the next generation of retirees – the Boomers – they're going to need a rebrand.