India’s smartphone boom is rapidly increasing the number of people with internet access; the number of those online is expected to double to over 500 million by 2020. This shift is having a profound effect on how Indians are shopping, with m-commerce becoming hugely popular.

Mobile payments often start with a clean slate in developing nations, and it’s no different in India. Paytm is the country’s largest mobile wallet service, with over 25 million users. And with fresh investment from Alibaba, it’s set to drive Indian m-commerce at an even faster rate.

The Indian e-commerce market is expected to grow from $2 billion in 2013 to $8.5 billion by 2016. Most of this growth will come from clothes, shoes and accessories - showing that tech-savvy Indian consumers have grown to trust online shopping. But what's driving this shift?

Shopping as we know it could be about to change. With over 50% of e-commerce traffic coming from mobile devices, an app called Tango is catering to a generation that’s stuck staring at their smartphones. With the ability to chat, share and buy all in one place, could rivals be left behind?