From the fashionable Mipsterz to the ‘Happy Muslims’, the latest cultural movements in the Islamic world have been well documented across social media. With a global population of approximately 1.57 billion, what are the implications for brands trying to reach modern Muslims?

French national culture is so closely connected with food that the croissant, baguette and even a rare steak have become symbols of Frenchness. But what happens when a distinctly Middle Eastern food like the kebab becomes popular with France's young and cash-strapped?

In a connected world, people are watching more closely what they say and who they align with. As issues of representation and diversity come to the fore, how is the new political correctness changing the way organisations communicate?

Japan is one of the least ethnically diverse countries in the world. And it sees itself as entirely homogeneous – even if it isn't. So when Ariana Miyamoto – who's part African-American, part Japanese – was crowned Miss Universe Japan, it forced the country to think about its true identity.