Raised online, Gens Y and Z expertly craft virtual identities that reflect and enhance their offline lives. And increasingly, friends – or ‘squads’ – are a part of that image. As the hashtag of the moment, what does #squadgoals say about the way digital natives form and maintain friendships?

The screenshot is how you save a digital memory. From displaying autocorrect errors to dodging Twitter’s character limit, it has become an easy and intimate way to communicate online. But what are the implications for brands? And what do they say about the users that share them?

Nearly 70% of US mobile gamers are women, but they're underserved. Ungendered or male-oriented games dominate. Celebutante simulator Kim Kardashian: Hollywood is disrupting the market with more than a million downloads in the first two weeks, but what’s caused this game to skyrocket to the top of the App Store?

Lena Dunham is the latest star to grab a slice of the lifestyle sector with the launch of her e-newsletter, ‘Lenny’. Aimed at young feminists, it’ll cover everything from politics to style, without shying away from the nitty gritty. But will such a retro medium resonate with Dunham’s young fans?