In just five years, Shoes of Prey customers have personalised over 10 million pairs of shoes, from ballet flats to gladiator heels, and annual revenue is nearing $10 million AUD. But what makes designing your own pair of snakeskin peep-toe wedges so appealing to Australian women?

Ferrari has developed an augmented reality showroom app that's intended to enhance the customer experience in its showrooms. The AR technology enables customers to virtually swap colours, panels or tires, and share the result with friends before cashing in on their customised car.

From The Very Hungry Caterpillar to The Cat In The Hat, children's picture books are weird, magical, nostalgia-evoking creations. Thanks to UK start-up Lost My Name, kids can now get their hands on a personalised book with a story that changes depending on who they are.

Whether it’s Snoopy’s face on a Rolex or a Patek Philippe with a carbon coating, Bamford Watch Department helps clients own a truly one-of-a-kind timepiece. With more and more HNWIs looking for the personal touch, is customised luxury the newest hallmark of rarefied society?