Pre-apocalyptic ‘prepping’ is an industry valued between $500 million and several billion in the US alone. At the peak of the Ebola outbreak, Amazon US sales of full-body protective suits shot up by 131,000%. Influencing the way we buy, the apps we download and even the holidays we take, is paranoia altering society for good?

Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?

Are you tech savvy or a luddite? Do you prefer to jet set or stick to the continent? And what do these lifestyles mean for the future of your skin? Sk:n Clinics has collaborated with futurologist Ray Hammond to provide an insight into what the future of skincare could look like.

For a couple of drops of saliva and a few hundred dollars, US-based genomics business 23andMe will extract your DNA and screen it for genetic disease markers. Since launching in 2007, the company has processed 150,000 paying customers' DNA.