When did we all become 'preppers'?
REPORT
19 Mar 2015
When did we all become 'preppers'?

Pre-apocalyptic ‘prepping’ is an industry valued between $500 million and several billion in the US alone. At the peak of the Ebola outbreak, Amazon US sales of full-body protective suits shot up by 131,000%. Influencing the way we buy, the apps we download and even the holidays we take, is paranoia altering society for good?