Internet memes were once relegated to the depths of 4chan and Reddit. As memetic content surfaces in the mainstream, brands are looking to incorporate memes into their own ads. But can the spontaneous, bottom-up spirit that makes them so potent really be bottled and sold?

From the hunt for the Boston bomber to Obama's participation in an AMA, Reddit is steeped in a rich history of user-generated content that has moving real-world implications. Now, the site has launched podcast series Upvoted to dig deeper into selected Reddit favourites.

As the lines between social networks and media channels blur, LinkedIn is introducing original content in the form of 'channels' and thought pieces. But with rival attempts failing to capture a meaningful audience, how has it managed to find success?

Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.