Signal18 Mar 2015
Japanese consumers prefer brick and mortar stores

In the face of a $1.2 trillion e-commerce industry, how are brick-and-mortar stores faring? In the US, 92% of purchases are still being made offline, and a new report has found that in Japan, the physical store is just as important – 80% of Japanese consumers still prefer to shop offline.

Japanese consumers prefer brick and mortar stores