With Click & Collect rapidly becoming the norm, new spaces are opening up in which brands can layer attractive in-person experiences on top of a digital shop. For Harvey Nichols that comes in the form of Click & Try – a new luxury styling service for online shoppers.

What is luxury? How does strategy in the luxury sector work? And what can it teach other brands? Marco Bevolo, one of the authors of Premium by Design: how to understand, design and market high end products, provides a vision of the business of prestige, desire and seduction.

Moynat is a traditional French trunk maker that has been revived after 35 years lying dormant. Bags start at £4,000 and the company can’t keep up with demand. How is this old leather purveyor’s new mythology enchanting monied Parisians, high-rolling Londoners, Beyoncé and Pharrell Williams alike?

Consumers of luxury goods are hungry for new experiences. Burberry's new flagship store combines digital with luxury – with their recent drop in share price, can this innovative approach rekindle demand?