McDonald's goes hipster with McCafé
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Signal
Jan 14, 2015
McDonald's goes hipster with McCafé

On the outside it looks like just another café. But the hipster-looking diner named The Corner in the inner-city Sydney suburb of Camperdown is actually a 'learning lab' for McDonald's. And it's a smart way of providing feedback on a new trendy menu for the fast food giant.

The menu offers up in-vogue food items such as Moroccan chicken salad, chipotle pulled pork and cold-drip coffee – a far cry from the fries and Big Macs served at traditional McDonald's restaurants. The Corner is an experiment which will decide whether the new, healthier menu will be rolled out to McCafés in Australia. "It's about listening to our customers," says McDonald's Australia spokesman Chris Grant.