Ralph Lauren has opened his first coffee shop on the second floor of the Polo Ralph Lauren flagship store in New York City. Ralph’s Coffee will feature the designer’s private coffee blends, as well as a selection of his favourite pastries and snacks.

Eating out is no longer just about food and drink. Innovations from apps that trace ingredients to fast-track ordering are shaping service expectations. But can too much seem gimmicky? And should restaurants concentrate on mastering quality ingredients rather than the latest tech?

Dining out is evolving. With the restaurant industry now worth over £40 billion in the UK alone, more venues are taking inspiration from theatre, television and film to create story-rich, immersive and highly sensory experiences that entice new diners through the door.

As experiences – 'memorable events that engage people in inherently personal ways' – become the predominant economic offering, what are the implications for businesses and organisations?