With everyone's attention held by smartphones, static print billboards aren't enough to persuade people to look up. So brands like Beck's are creating immersive, interactive and intriguing ads – like the world's first 'playable poster' that shows the brand's dedication to music.

Some argue that iBeacon has the potential to completely change the way we interact with environments, from retail outlets to museums – and others even claim that it could “change the world forever”. But what makes it so special?

Delivery Agent has teamed up with H&M to create a fully functional T-Commerce campaign. A commercial to be aired during the Super Bowl will let viewers purchase items through their Smart TV, in an attempt to redefine television advertising.

As the winter months set in and the temperature starts to drop, Hive - British Gas' internet-connected home thermostat - has launched an advertising offensive on travellers and commuters, It reminds them that Hive could be heating their home while they travel.