While excessive drinking is often associated with younger adults and students, polls are showing a dramatic decline in alcohol consumption amongst young British adults, with one in four 16- to 30-year-olds claiming they never drink alcohol. Why not?
Over 50% of men getting married in the US say they don’t want the standard bachelor party. They're swapping strippers and heavy boozing sessions for some quality time with their mates instead. But what’s behind this shift? And what does the modern stag do look like?
Brits are drinking less – a drop of 16% from 2004 to 2012 – and even 16- to 24-year-olds aren’t bingeing like they once did. Rather than boozing at the pub, they're pouring a perfect pint at home. But why have drinking habits changed? What does it mean for pubs and beer brands?
Heineken has launched a new campaign that adopts the unlikely strategy of telling people to drink less. In the UK, a country that doesn’t often go in for half measures when it comes to booze, how will the message go down?
Individual freedoms are at the heart of Western society, but with economies reeling from greedy bankers, healthcare costs rising, and citizens outraged over media ethics, a new aspiration of control and responsibility has emerged.