As ethics and quality are prioritised over surface-level appeal more than ever before, HK Honey is perfectly positioned to cater to the increasingly environmentally-aware Chinese consumer.

To make a splash in China's fast-growing coffee market, Nescafé is turning to the politically engaged heartthrob Han Han for help. In this most repressive of societies, is it best for brands to side with the establishment, or rock the boat?

The Hai Di Lao restaurant in China has tapped into people's desire for visual communication with the launch of a virtual dining concept that allows diners 1,200km apart to come together and eat in one space via LCD screens.

Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.