How many days in a row?! The science of streaks
REPORT
26 Apr 2024
How many days in a row?! The science of streaks

While in-app ‘streaks’ can help motivate people to keep learning a new skill, users’ relationships with this habit-forming feature are much more complicated. Canvas8 spoke to Jackie Silverman to understand how brands can use streaks to boost engagement and promote behavioural change.

Jackie Silverman

Jackie Silverman is an assistant professor of marketing at the University of Delaware whose research focuses on the judgements and consequences of repeated behaviours, prosocial actions, memory, and experiential choices.

Nicolas Lopez

Nicolas Lopez is a New York-based behavioural analyst at Canvas8. He holds a degree in political science from Columbia University. His research is driven by the relationship between the political, material, and cultural spheres. Outside of work, he can be found writing fiction and riding his bike with no hands.