How ‘borderless’ music is shaping festival culture
10 Apr 2024
How ‘borderless’ music is shaping festival culture

Music is becoming increasingly globalised as listeners seek artists and genres across languages and cultures, resulting in more diverse line-ups at festivals and other live music events. How is the rise of globalised music changing mainstream festival culture and appealing to younger audiences?

Coburn Blair

Coburn Blair is a marketing manager at Live Nation and a podcaster from Toronto, with years of experience in music as an artist manager, commentator, and host.

Maxine Sibihwana

Maxine Sibihwana is a digital sub-editor at Ticketmaster and a poet. Having worked in music for many years with apps like DICE, Maxine’s an expert in live music and how the landscape continues to evolve to accommodate ever-changing listeners.

Timi Sotire

Timi Sotire is a freelance journalist and the co-editor of Black Joy, a collection of essays from Black British voices about the happiest moments of their lives.

She also works in the partnerships team at Spotify UK. Her strong network and interpersonal skills makes her adept at forming deep connections with individuals and making mutually beneficial strategic partnerships.

At the heart of it all, her passion lies in harnessing her story-telling abilities to facilitate relationships across the creative community.

Nicolas-Tyrell Scott

Nicolas-Tyrell Scott is a London-based music and culture journalist and speaker whose work has been published by GQ, Pitchfork, Dazed, Apple Music, and more. As a speaker, he’s been featured on the BBC, Channel 4, Wray and Nephew's YouTube, The Grapevine TV, No Signal, and the Over the Bridge podcast, and he has spoken at Soho House. In music, he has crafted assets for Mahalia, Adekunle Gold, Bru-C, and others and has an informed view on music that spans hip-hop, R&B, and emergent genres like drill, future sounds, and afro-swing. He's always sure to tie lineages to each before framing their futures.