Heath McDonald is the dean of rconomics, finance, and marketing and a professor of marketing at RMIT University. He has worked in the hospitality, wine, and leisure sectors and has consulted with more than 50 elite sporting organisations worldwide.

Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.