Chloe Gray is a freelance journalist whose work focuses on demystifying women’s health and fitness. She is also the founder of Gray’s Anatomy, a newsletter about bodies, and a qualified fitness instructor.

People are interrogating the meaning of gender in a polarised society

Byegender

Lianna Swan represented Pakistan at the 2016 Olympics in the women’s 50-metre freestyle and holds seven Pakistani national records in the sport. She is now a PT behind one of the most successful fitness apps, Shreddy.

Rachel Williams is policy and public affairs manager at Women in Sport, a charity dedicated to transforming sport for the benefit of every woman and girl in the UK.

Global

Travel and Leisure

International Olympics Committee

Interview with Rachel Williams conducted by author

New York Times

Interview with Lianna Swan conducted by author

Al Jazeera

France24

University of Western Australia

Elle Canada

World Athletics

Globe Newswire

Forbes

LWOS

ESPN

Business Insider

The Representation Project

DLA Piper

Tandfonline

Fashionista

NCBI

Statista

Women’s Sport Trust

Arsenal

Ensuring gender parity at the 2024 Olympics is crucial for promoting sport equality. But with progress slow and major setbacks in online trolling, how can brands move forward with balanced representation that empowers female athletes and how will these efforts break down barriers for everyone else?

Cultivate

Values and Identity

Can brands counter 'the dream deficit' at the Olympics?