Can brands counter 'the dream deficit' at the Olympics?
3 Jan 2024
Can brands counter 'the dream deficit' at the Olympics?

Ensuring gender parity at the 2024 Olympics is crucial for promoting sport equality. But with progress slow and major setbacks in online trolling, how can brands move forward with balanced representation that empowers female athletes and how will these efforts break down barriers for everyone else?

Lianna Swan

Lianna Swan represented Pakistan at the 2016 Olympics in the women’s 50-metre freestyle and holds seven Pakistani national records in the sport. She is now a PT behind one of the most successful fitness apps, Shreddy.

Rachel Williams

Rachel Williams is policy and public affairs manager at Women in Sport, a charity dedicated to transforming sport for the benefit of every woman and girl in the UK.

Chloe Gray

Chloe Gray is a freelance journalist whose work focuses on demystifying women’s health and fitness. She is also the founder of Gray’s Anatomy, a newsletter about bodies, and a qualified fitness instructor.