What down payment?! The science of consumer liquidity
10 Nov 2023
What down payment?! The science of consumer liquidity

As trust in load-bearing institutions erodes and people lose the ability to purchase stability, ideas of ‘the good life’ are changing. Canvas8 spoke to Aleksandrina Atanasova about the decline of traditional markers of security and the emerging value systems that people are turning to instead.

Aleksandrina Atanasova

Aleksandrina Atanasova is an assistant professor and lecturer in marketing at Bayes Business School (formerly Cass), City, University of London. She is an expert in consumer culture theory (CCT) and her work focuses on the sociocultural, experiential, and symbolic aspects of consumption.

Nicolas Lopez

Nicolas Lopez is a New York-based behavioural analyst at Canvas8. He holds a degree in political science from Columbia University. His research is driven by the relationship between the political, material, and cultural spheres. Outside of work, he can be found writing fiction and riding his bike with no hands.