Level up! The science of gamification
5 Apr 2019
Level up! The science of gamification

The gamification market is flourishing as brands seek to engage potential customers in novel ways. But what do people get out of these ads and campaigns? Canvas8 spoke to Nannan Xi, a researcher at Gamification Group, to learn how different game elements affect consumer-brand relationships.

Dr. Nannan Xi

Dr. Nannan Xi is a post-doctoral researcher at Gamification Group. She got her PhD in marketing management from Zhongnan University of Economics and Law, China and holds M.Sc. in International Business from the University of Lincoln, UK. Her research areas include new media marketing, gamification, e-commerce, and the application of mixed reality technology in business.