Does saving the planet have to start at home? Has polarisation made it normal to be strongly opinionated? And does a brand seem less genuine if it brags about its good behaviour? In this part of the 2018 Expert Outlook series, we speak to three experts about what’s changing in people’s – and brands’ – perceived role in society.
Mira Kopolovic is a senior social scientist at Canvas8. She has a master’s degree that focused on visual culture and artist-brand collaborations, and spends her spare time poring over dystopian literature.
Gen Zers may use the web to share memes and post their meals, but their exposure to social media and 24/7 news means they’re also well aware of major global issues like climate change. In the first of a two-part report, we explore how sustainability has become a way of life for this cohort.
Once known for beauty tips and celebrity interviews, Teen Vogue relaunched in 2015 with a trio of young editors at the helm and a renewed focus on socially-conscious content. How did the ‘cool girl’s guide to fashion’ become an all-round mentor for America’s switched-on Gen Zers?
After Hollywood producer Harvey Weinstein’s history of alleged sexual misconduct was bared to the world, social feeds were flooded with a singular expression: #MeToo. The hashtag went viral, inspiring over half a million tweets in just 24 hours, but can people really find solace in an online trend?
Radical thinkers are often cast out to the fringes of society and ignored. But in a climate of political instability and widespread distrust, how are their concepts gaining ground in the mainstream? Canvas8 spoke with Jamie Bartlett, author of Radicals, to understand the power of extreme ideas.