Reality engineering
17 Mar 2010
Reality engineering

Michael Solomon explores the brands and creatives blurring the boundaries between reality and fiction to get inside consumers’ minds. Rather than balk at this seemingly-contrived labelling, however, audiences are embracing it with enthusiasm.

Michael Solomon

Michael R. Solomon is a thought leader in marketing and advertising. He’s a regular contributor to, where he writes about retailing, consumer behaviour, and branding, and has spoken to Fortune 500 companies, top advertising agencies, and branches of government across five continents.