Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, 

People want insider status that's community-driven

Inside Track

People want their identities to be reflected in mainstream culture

Collective Equity

Holly is the Chief Operating and Commercial Officer at NME Networks, the media division of Caldecott Music Group that includes 

, Guitar.com and MusicTech. Prior to joining Caldecott Music Group in 2019, Holly spent more than a decade working at two of the UK's largest media owners, Global and TI Media (now Future), and has a proven track record of transforming and leading businesses to success.

Cheri Percy is a freelance music journalist and broadcaster based in the UK. She has written features for The Guardian. Noisey, Refinery29 and The Fader. Cheri has hosted culture shows across Soho Radio and Resonance FM and has delivered content creation workshops for young adults at art institutions like The Roundhouse and music college BIMM Academy.

Media and Entertainment

Publishing

Music, radio, and podcasts

Interview with Holly Bishop conducted by the author

Interview with Cheri Percy conducted by the author

Luxurious Magazine

CenturyLink

Wasserman

YouGov

Google

MarketWatch

’s return to print couldn’t have come at a better time. In 2023, people are yearning for simpler times and welcoming nostalgia marketing. They’re finding joy through discovering new music, as well as embracing hype culture. How can brands leverage these insights as effectively as 