Sunnies Face is a fast-rising Filipino beauty brand that’s achieved cult favourite status thanks to its nuanced approach to diversity alongside a globally-minded strategy. Buoyed by the viral success of a single lipstick line, it’s offering Gen Zers an authentic alternative to mainstream brands.
Sephora is making a move to support the rising global dominance of the Chinese beauty market. As consumers want products that meet local beauty standards and have an air of homegrown heritage and appeal, brands are targeting beauty connoisseurs through products that transcend cultures and borders.
Unilever Ventures is branching into Southeast Asia by investing in local brands like Esqa. By supporting entrepreneurship and small business expansion, multinational brands can make their mark globally while meeting particular audience needs through local expertise without seeming oppressive.