Digital disclosure: the bear that makes people shareThe internet 'meme' is a culmination of sharing, interaction and visuals, with its easy replication opening new communication channels between internet users. But how can brands gain access to these channels?
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Sites like Reddit and 4chan have become increasingly prominent in recent years, propelled upwards with the rise of an anonymity-ridden internet culture. Amid NSFW images and an influx of online slang, the internet 'meme' holds its own corner of these virtual realms: a culmination of sharing, interaction and visuals.