Cryptocurrencies are moving beyond an investment prospect and into the realm of everyday transactions. Their place in global currency has grown exponentially, reflecting their soaring value, and 

 say they find NFTs ‘interesting’ or ‘helpful’. For 

, Bitcoin has been accepted as legal tender since September 2021 – even for low-cost purchases at 

. Meanwhile, for those inhabiting the metaverse of Axie Infinity, gameplay is meeting crypto-mining to become a source of income for millions of Southeast Asians. Companies like 

 are well placed to tap into this interest by using their platforms to expedite crypto transactions.

The pandemic led to a surge in amateur crypto investors operating from their bedrooms, and payment platforms are taking steps to make crypto moves easier. 

, for instance, is introducing crypto trading capabilities. However, it isn’t so clear whether increased interest has led to increased understanding. In the US, 

 of people don’t really understand cryptocurrencies, with 

 saying the same. But more and more people are getting involved, with Boomers providing 77% of 

 user growth in 2020. Support will be essential to bridge any knowledge gaps and help people avoid running foul of the volatility of cryptocurrencies, especially since 39%of Americans can’t cover a surprise $1,000 bill.

The growth of cryptocurrencies – and their cultural cachet – is leading legacy financial institutions to pursue a piece of the pie. Visa’s purchase of the 

 NFT indicates how mainstream the digital economy is becoming. But for individuals, dual offline and online financial lives can be dangerous – rapid shifts to digital payments can pose significant dangers to the financially vulnerable. 

can make it much harder to keep track of debts, for instance, and crypto gambling is on the rise, with 

 of those who gamble online in the UK saying they are more likely to use crypto by May 2022. There are emotional risks too – tech has been found to increase isolation among 

, leading to questions about how fully digital financial interactions might impact our mental health.

The pandemic has given hygiene-friendly peer-to-peer solutions a boost – and they’re ushering in a whole new era of banking. Owned by Jack Dorsey’s Square, Cash App is a one-stop digital banking solution that’s attracting increasingly bitcoin-savvy investors, rappers included.

Cash App: mobile banking for the bitcoin-curious

Whether they’re trading stocks on Robinhood or buying into Bitcoin, Americans are eager to seize control of their finances in the wake of the pandemic. But what do they expect from businesses in this sector? Canvas8 polled 1,000 Americans and spoke to eight people to find out.

What do Americans look for in financial services?

Indian fintech startup Jupiter is refashioning banking in India at breakneck speed. With its live expense tracking, easy investment channels and smart saving tools, Jupiter takes on the role of a financial partner to Indian Gen Y and Z. But how did it make its name in the sacred space of banking?

How Jupiter simplifies money management for Gen Y Indians

With youth unemployment at an all-time high and forecasts for Chinese GDP indicating a continued slowdown, young people are saving in an attempt to take control. In contrast to global trends, China’s youth are shirking impulsive purchases and setting extreme saving challenges on social media.

Chinese Gen Z are ‘revenge saving’ for economic security

Despite being seen as high-tech, Japan has been slow to adopt fintech solutions. The country ranks among the top in APAC that are slow to embrace cashless payments. However, this situation may soon change as Olive tailors its app and all-in-one card to promote cashless living in Japan.

How Olive manages Japanese people’s cashless confidence

Belong is a new savings app targeting UK Gen Yers who feel priced out of the housing market. It wants to help them find new approaches to building their personal wealth, but how can their strategies help to boost people’s financial outlook in the long term?

How Belong helps Gen Y Brits build long-term wealth

Gen Zers are driving membership in big-box stores like the Walmart-owned Sam’s Club, pointing to changing money-saving behaviors among young Americans. As belts continue to tighten, young people are investing in cost-cutting memberships to afford daily indulgences.




Cost-conscious Gen Zers flock to Sam's Club

Tito’s Handmade Vodka has launched a campaign targeting those going on ‘staycations’ this summer, looking to connect with those relaxing at home instead of traveling for holidays. As more people embrace staycations as economic concerns force cutbacks, they’re looking for ways to relax at home.

Tito's Vodka taps into staycation behaviors

Mschf Plays Venmo invites fans to join a social experiment-style lottery game. Players collaborate, make secret deals, and form alliances, employing strategies reminiscent of popular shows like The Traitors and Squid Game, and offering users an opportunity to deepen their connections.

Mschf Plays Venmo lottery builds on fan co-participation

Stunted by the cost of living, young Singaporean couples are turning to early marriage to secure affordable housing through the government, leading to regret for some. As both marriage and divorce rates rise among the young, there's a need for more comprehensive financial support and education.

Couples in Singapore get married earlier to afford homes

In an attempt to beat ‘shrinkflation’ and restore consumer confidence in supermarket retailers, the French government has introduced compulsory ‘shrinkflation’ labels. As brand loyalty takes a hit amid rising prices and faltering trust, transparency is one way of restoring faith.

Shrinkflation labels encourage supermarket transparency

As energy prices soar, so does anxiety, which is causing many Aussies to forgo brand loyalty in favour of lower costs. As inflation encourages consumers to rethink their spending, energy companies are considering taking steps to earn trust and prioritise consumer retention.

Money conscious Aussies switch power providers

Unsure what the future holds and still making up for years of restrictions, Gen Y and Z are prioritizing the here and now and splurging on non-essentials. As a result, they're turning to credit and their parents' support, signaling both a desire for escape and a need-it-now mentality.

Gens Y and Z turn to parents instead of saving

Monzo has introduced innovative app-based security features to protect their customers' savings from thieves and fraudsters. With increased phone theft and fraud rates among Britons, people are seeking reassurance, and banks are working to protect their best interests.

Monzo launches tools to protect customers from fraud

Some young Americans are rejecting the dream of homeownership, arguing instead that renting offers flexibility that makes more sense for their budgets and lifestyles. As homeownership becomes less attainable, young people are shifting their priorities and looking for new paths to success.

Some American Gen Yers are giving up on homeownership

Many young Chinese singles are focusing on themselves rather than getting married and starting a family. Although a rising singles economy leads to lower birth rates and an ageing population, changing social norms have allowed Chinese youth to explore who they are and their adult life priorities.

A new era of Chinese singles is shaping the economy

Credit Karma has revealed that young Americans are determined to have a summer of fun, even if it damages their finances. As they reckon with uncertain futures, people are looking to satisfy their escapist desires sooner rather than later and are prioritizing fun-filled travel to fulfil this need.

Young Americans are prioritizing summer fun over finance

For the last five years, Mastercard and its CMO, Raja Rajamannar, have been committed to creating a brand that people can recognise through all five of their senses. Though the awareness such an approach drives doesn't necessarily translate to trust, it can bolster perceptions of competency.

Mastercard’s multi-sensory branding builds trust

India's PM Narendra Modi won a third term, but his party lost an outright majority. Luxury spending rises, but the class divide grows. Tech innovations loom but also spread misinformation. Why? This Cultural Snapshot uses local stats to explore behavioural norms shared by people in India in 2024.

A Cultural Snapshot of India: 2024

What began as revenge spending post-pandemic has now become par for the course, with Indians splurging on sprawling residences, lavish holidays, fashion, tech, and more. Simultaneously, however, India’s income inequality and unemployment numbers are soaring through the roof.

How luxury spending in India thrives amid a turbulent economy

A survey has shown that America's view on tipping culture is changing, with three in five Americans now viewing tipping negatively. As people continue to operate with a heightened sense of value in a cost of living crisis, brands will face increased pressure to prove their equitable offerings.

Americans are viewing tipping differently

‘Farmfluencers’ play an important role in shaping the perception of products and agricultural methods in the farming community. Green loans company HeavyFinance is making brand ambassadors out of highly respected, digitally savvy farmers who are helping spread the word about sustainable practices.

How HeavyFinance engages climate-conscious farmers

Climate change is creating a home-insurance crisis in America, with minority and lower-income households more likely to be the worst affected. Understanding the impacts and where the pain is most felt will enable insurance firms and other organizations to help consumers navigate new risks.

What’s behind the rise of uninsured homes in the US?

A housing crisis, financial precarity, and distrust in corporations have led many Gen Yers in Australia to be more conscious of their spending than ever before. Yet why do many continue to splurge on experiences, products, and services that fall somewhere between the forever and the everyday?

Aussie Gen Yers' unstable finances are shaping their spending

For Gen Y, the cultural script for adulthood is in flux. With increasing numbers of this cohort now choosing to delay or forego traditional life milestones, new research suggests that, for many Gen Yers, the infamous mid-life crisis is just another financial impossibility.

Gen Yers can’t afford a midlife crisis

A study has revealed that teens from lower-income households in South Korea are less inclined to have a family in the future, signalling the deep-seated inequalities within Korean society. Financial pressures are putting young people off starting a family, changing and altering life milestones.

Money woes put Korean teens off the idea of marriage

The post-pandemic return to travel is seeing many over-60s pack their bags and jet off overseas. But as Boomers take full advantage of their renewed sense of exploration, what must insurance firms understand about their hopes and fears? How can they provide a sense of safety on holiday?

What do Boomers want from travel insurance?

In South Korea, office workers are swapping their go-to lunch restaurants for cafeterias and office-based canteens in an attempt to save on their lunch-related expenses. Amid the cost of living, people are having to adjust to decreased budgets and adopt new spending habits.

Cost-savvy Koreans are turning to cafeterias for lunch

Overwhelmed by rising day-to-day spending, Americans are grappling to control their finances. Many are embracing loud budgeting and small investments, but are these methods bringing them any closer to their life milestones? Canvas8 spoke to eight people from across the US to find out.

How is the cost of living shaping Americans’ life milestones?

Buying a house? Having a baby? Retiring? Many Britons feel the necessity to reframe their expectations in the face of prolonged financial pressure and the housing crisis. Canvas8 spoke to eight people from across the UK to find out how this shift plays out across generations.

How is the cost of living shaping Britons’ life milestones?

South Koreans celebrate their ‘Chuseok’ holidays with a mix of traditional and modern practices, reflecting the nation’s economic fluctuations and wealth disparities. How are these factors influencing gift-giving habits, and what strategies can brands adopt to cater to people’s diverse needs?

The economic crisis is changing how Koreans celebrate Chuseok

Inflation, stagnant wages, and the cost of living crisis have forced people to become financially literate and savvy. Hacking their way to staying afloat, people are looking for ways to get more from their money, embracing risk, and abandoning traditional financial strategies.

Finance Hackers 

Finance platforms are increasingly gaining customers' attention by making finance more 'fun' and accessible, often through gamification and content. While this is an effective way of getting people involved in finance and understanding its importance, there are dangers involved when money and income are treated more like a game than gold.

Gamified Gains

People are feeling the effects of the cost of living crisis on their intimate relationships and families. The strain on their wallets means people are approaching love and friendships through finance-first lenses and finding value in financial compatibility. This is also reshaping home dynamics, as Gen Zers find themselves moving back into their family homes and Gen Xers grapple with the burden of caregiving for their children and parents.

Finance-first Relationships

Gen Z and Y are feeling considerable pressure from the prolonged cost-of-living crisis, which is warping their expectations and understanding of finances. Often making conflicting choices and shuffling milestones, it's challenging for them to develop a clear financial strategy.

Money Dysmorphia

How does money dysmorphia affect young people and their expectations of the future? What are the pros and cons of the increasingly widespread financial gamification? How is the cost of living crisis affecting dating and family relationships? Why are people turning to financial hacks?




Money Sector Snapshot: May 2024

Chinese Gen Zers’ financial concerns are changing where and how they shop on social channels. From deal hunting to virtual influence, what do brands need to know about the new realities of social commerce in the country – and where do the biggest opportunities for innovation lie?

Gen Zers’ thrifty mindsets are changing social shopping in China

Despite inflation, affluent consumers continue to spend on luxury travel experiences – and even greater numbers are using the American Express Platinum Card to do so. Why has the card maintained its enduring appeal, and how is it adapting to luxury consumers’ changing tastes?

How American Express has maintained its exclusive edge

Amid the cost of living crisis hitting Aussies, Gen Zers are finding new ways to save up despite the difficult job market and rising costs of goods. Younger generations are taking control of their finances, holding themselves accountable, and relinquishing their fear of judgement around money.

Why are Aussie Gen Zers embracing loud budgeting?

How is Japan’s shrinking, ageing population impacting locals’ decisions? Are government efforts to regulate work hours actually leading to shifts in Japan’s notoriously overworked society? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in Japan in 2024.

A Cultural Snapshot of Japan: 2024

A 2024 study has demonstrated that the face of luxury shopping is changing, revealing that young parents are becoming the most likely to make luxury purchases. As economic uncertainty has shoppers remaining hesitant to make big purchases, luxury shopping is becoming increasingly aspirational.

Luxury demographics are skewing younger

Economic challenges, marketing saturation, changing relationship patterns, and the move towards digital interaction have diminished the vibrancy and engagement usually associated with Valentine’s Day and White Day – one example of Korean and Japanese people’s fatigue surrounding ‘Day’ marketing.

Does the decline of White Day prove people are getting tired of ‘Day’ marketing?

‘Sari-sari’ (literally, ‘variety’) stores remain staples in Filipino neighbourhoods despite the rise of convenience stores. They balance affordability and accessibility with modernisation and adapt to changing needs by providing reasonably priced essential goods, making them a pillar in the country.

Why Filipino neighbourhood ‘sari-sari’ shops flourish amid convenience stores

Disillusioned with the state of the housing market, Gen Yers are giving up on their goals of homeownership and focusing on making their rentals their own with renovations. This is a signal of changing attitudes towards major life milestones and the troubling economic state of play.

Gen Yers are renovating rentals instead of buying homes

As Gen Zers and Yers come to terms with not having it like their parents did, they're turning to crypto and 'financial hacks' to make things work. Amid a decline in trust in traditional financial institutions, brands have an opportunity to help young adults manage their finances in new ways.

Gen Z and Y are trying to hack home ownership

The mobile payments app GCash has revolutionised financial services by bringing banking to Filipinos' fingertips. Through its innovative features, strategic partnerships, and commitment to financial inclusion, GCash empowers millions to control their finances and easily pierce the digital economy.

How GCash dispenses financial inclusion to mobile Filipinos

A survey has found that adults in the US are struggling to stay afloat, with the majority of adults living paycheck to paycheck. As inflation continues to threaten financial security, people are searching for brands and products that can provide holistic solutions and financial education.

Ongoing inflation impact is entrenching financial stress

China’s young people are abandoning their retirement plans as low pay and a difficult labour market hurt their future prospects. Gen Zers and Yers are looking for financial support and education as their optimism dissipates and an uncertain and potentially difficult future looms.

Disillusioned Chinese Gen Zers abandon retirement plans

According to a new poll, Gen Zers and Yers believe that they’re spending too much money on streaming subscriptions. Mobile content is proliferating while young people are looking to cut costs, leading many to change their streaming behaviors and look for more affordable solutions.

Gen Zers look to cut back on streaming subscriptions

Ongoing financial pressure is putting strain on Britons’ love lives, with dating, divorce, and even staying single becoming more expensive, and the future they imagined looking different with their budgets. How can brands support people in their romantic lives during the cost-of-living crisis?

How is financial strain affecting Britons’ love lives?

Several approaches have been developed to teach young Southeast Asians money management. However, economic issues and hustle culture make lessons hard to remember. That’s why The Simple Sum keeps financial literacy simple through bite-sized comic strips about real-life budget experiences.

Why The Simple Sum strips money talk down to comic truths

Why are China’s youth giving up their hard-earned credentials to become ‘full-time children?’ How did rest become an act of rebellion? How has the pandemic affected shopping habits in China? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in China in 2024.

A Cultural Snapshot of China: 2024

While BNPL options have become widely available, there's a gap in understanding how consumers view them and why they use them. Canvas8 spoke to Dr. Philippa Ward, Dr. Anita Zhao, and Dr. Ruffin Relja to unveil the world of BNPL customers – their perceptions, usage, and brand recommendations.

I’m saving so much! The science of BNPL perception

Germany, Europe’s largest economy, is lagging behind other European nations in embracing digital finance, but post-pandemic shifts and economic challenges are presenting diverse opportunities in this space. How can brands respond to the digital transformation?

What's driving digital finance in Germany?

Boutique grocery stores, including those run by brand giants, are popping up more and more in the inner cities of Australia amid an anti-supermarket sentiment. The question is, how did this happen, and are Aussies buying the cost of convenience and bougier atmosphere these places are offering?

Behind the success of boutique grocery stores in Australia

Urban youth in Vietnam are feeling increasingly disillusioned by the promise of social mobility due to a housing crisis and the effects of ‘flex’ culture, leading them to redefine their adulthood. What does this mean for brands looking to engage with Vietnamese Gen Zers?

Why adulthood looks different for Vietnamese Gen Zers

The 2024 Generational Snapshot of Generation Y in the Asia-Pacific region explores how a move towards purposeful living and stable life has Gen Ys spending with more intention, taking care of their health and overall wellness, and enjoying the freedom that comes with not having children.

2024 APAC Gen Y Snapshot

Robinhood, the stock trading app that shot to fame in 2021 as the app of choice among ‘memestock’ traders, is gearing up for a UK launch. What opportunity has it seen among British investors, and how can it convince them to make more informed money decisions and pick stocks on its platform?

Why Robinhood wants to get Britons onto the stock market

Facing turbulent economic times, many couples are navigating new terrain when it comes to spending and saving. Canvas8 spoke to Scott Rick, a marketing professor at the University of Michigan, about how people can better handle their finances without risking their relationships.

Scott Rick on the future of finances in relationships

The grim financial outlook for young people is no secret – and they’re catching on. Their intense worries have given rise to ‘money dysmorphia’, with their fiscal anxiety spiraling even when their situation isn’t that bleak. How can brands help to soothe them and make them feel more in control?

Money dysmorphia is changing young spending habits

Gen Y women are set to inherit more money than their male counterparts, opening up a new wealth landscape that will emerge over the coming decades. Women have different investing habits compared to men, presenting diversification opportunities for existing financial products and organisations.

Future wealth transfer will benefit Gen Y women most

Investing company Australian Ethical has launched a new campaign that focuses on showing how they align investments with values. However, with opinions on ESG funds becoming polarised, transparency around the true environmental impact of these investments will be vital to winning audience trust.

Australian Ethical caters to conscientious investing 

Moniepoint is emerging as the most preferred payment system in Nigeria, thanks to its lower transaction decline rates and instant reversals of transactions if payments fail. With rising distrust among traditional banks, people are increasingly turning to challenger options they find more reliable.

Moniepoint offers financial reliability to Nigerians

According to new research, Americans are working less since the pandemic, with high earners and young people leading the charge. An increased desire for flexibility is helping to reshape the American workweek, with top talent making their preferences clear in the early 2020s.

High-earning Americans are looking to work less

With US Boomers already demonstrating their openness to alternative financial strategies, regulation changes by the Securities and Exchange Commission mean more of their wealth could go into Bitcoin. As trust in traditional retirement plans and institutions wanes, Boomers are diversifying.

Regulation changes may sway Boomers to Bitcoin

In response to the increasing prevalence of gig work, Robinhood Retirement has introduced a savings plan tailored to the needs of those working through TaskRabbit, Grubhub, and Gopuff. As the working world changes, there are increasing expectations for financial products to adapt too.

Robinhood launches retirement product for gig workers

By giving workers in Indonesia early access to their salaries, Wagely helps them be more financially secure, ensuring they don’t take loans they can’t repay. As economic uncertainty hits people globally, consumers expect the system to adapt and help them cope with monetary pressures.

Early pay access is safeguarding Indonesian workers

Money

Monzo is launching a new account for children aged under 16, which will let them set savings goals and organise money. With British parents increasingly looking for ways to safeguard their children's financial futures, the move looks to help Gen Alphas find their financial footing.

Monzo announces new bank accounts for Gen Alphas

Single older women in Australia are taking innovative approaches to battling the housing crisis, such as living in converted tiny homes and caravans. But given that older women are the fastest-growing homeless population in Australia, signalling a need for more sustainable solutions.

Older Australian women face higher risk of homelessness

Young people often struggle to make their expenses and their incomes match up, accumulating debts that weaken their credit scores and make their lives harder. Seeking to address address this, Fizz's debit card helps Gen Zers build credit through various helpful and interactive tools. 

Fizz helps Gen Z build credit-ability

A survey from LendingTree has found that adults in the US are struggling to afford fast food meals, with many people seeing them as luxury purchases. As inflation disrupts spending habits, brands can cater to priced-out consumers by encouraging indulgence at an affordable price point.

US adults view fast food as a luxury

The Malaysian pharmacy unveiled a new option for employees to access their paychecks pre-payday in an effort to support their various needs. This initiative highlights how brands can become empathetic employers and be proactive about their workers' experiences, especially in challenging times.

Guardian makes wages available early for employees

Research has found that Americans are increasingly avoiding spending money during lunch breaks in favour of more weekend and holiday leisure. As people continue to be more conscious of their spending during inflation, they're making key decisions that uphold not just function but fun.

Americans are skipping lunch for weekend splurges

McDonald’s has launched a month-long promotion for summer 2024, offering four items for $5, a response to criticism about the rising cost of fast food. Inflation is pushing people to develop new habits, and brands are incorporating low-cost options to win over deal-hungry eaters.

McDonald's launches meal deal for cost-conscious eaters

Research suggests that even top-earning Americans are living paycheck to paycheck – demonstrating how deeply inflation has hurt the country’s pocketbooks. As people's buying power decreases and discretionary spending remains low, they're looking to trade down or put off big purchases.

Top-earning Americans "living paycheck to paycheck"

Inflation is hitting US fast-casual food chains hard as low-to-middle-income people increasingly stay at home rather than going out to eat. They're trading down to offset the rising cost of living, and brands are struggling to offer value to these price-sensitive eaters.

Fast-casual chains could be latest casualty of inflation

Large companies have begun to notice that low-income consumers are running low on both patience and funds as inflation continues to squeeze pocketbooks well into 2024. Lower-income people remain the hardest hit by inflation and are looking for brands to support them as costs continue to rise.

Inflation is leading to high levels of spending scrutiny

Financial insecurity is driving many to reconsider conventional barometers of success, and traditional timelines of marriage, home ownership, and childbirth are no longer a priority for the growing number of young women who want to combine incomes with their partners without kids in the picture.

Young people are aspiring to be DINKs

Chinese women are sharing advice on how to cut back, posting their daily spending online for their 'savings partners' to see. With citizens under pressure from the economic slowdown and rising childcare and parental care costs, these saving communities are providing critical support.

Online savings support groups help Chinese women budget

Gen Zers are planning for an early retirement in their forties and plan to live off $500,000 in their old age. But as the economic climate suggests these desires may be unrealistic, and there's a need to educate young people about responsible methods for planning their futures.

American Gen Zers are making plans to retire early

Young Koreans are turning to gold as an investment as transactions and prices skyrocket to a record peak amid escalating geopolitical tensions in the Middle East. To cope with financial anxiety, young people are finding ways, with a limited budget, to insulate themselves via 'safe' investments.




Korean convenience stores are selling gold bars

A growing number of young Chinese people are investing in gold charms and jewellery in an effort to safely store their money amid economic volatility. As people grapple with uncertainty and a lack of trust, many are searching for decentralised approaches outside the mainstream to feel secure.

Chinese Gen Z turn to gold investments for security

Older shoppers are buying into shopping second-hand as economic and environmental concerns drive them toward pre-loved clothing. As older people's shopping habits change, brands have an opportunity to lean into this trend and appeal to Boomers, who are relatively new to this space.

Older shoppers are increasingly buying second-hand

In America, Gen Zers are turning to online side hustles to supplement their full-time incomes, earn extra money, and build transferable skills. As younger generations continue to distrust institutions, they're taking things into their own hands and earning on their own terms.

Side hustles spike as Gen Zers seek skills and spare cash

Tax season is a daunting time, especially for American Gen Zers who say they are often reduced to tears by the process. To navigate the complexity, many turn to parents for support and to fight the financial literacy they are battlingm and the disconnect with banks drives search for info elsewhere.

Overwhelmed US Gen Zers turn to parents for tax advice

Research has revealed that unfavorable return policies are impacting consumers' purchasing decisions. As consumers tighten their budgets amid inflation and rising prices, they seek brands that can offer value beyond a price point and enhance the online shopping experience and convenience.

Return policies can sway consumer shopping habits

A survey has exposed the extent to which young Americans are financially disillusioned, revealing that most Gen Zers and Yers feel they’re starting from further behind other generations. Feeling behind on conventional milestones, young people are changing their measures of success.

Young Americans are falling behind financial milestones

Gen Zers are increasingly turning to dinner parties for socializing, sparking a new wave of businesses catering to personalized and unique experiences. As younger generations seek opportunities for community without breaking the bank, efforts that support creative options for connection stand out.

Young people host dinner parties for creative community

DoorDash has shifted its pay scheme to increase driver payouts at the cost of flexibility in New York City – reshaping gig work to be more like a conventional job. Gig economy workers are looking for security in economically volatile times, forcing employers to imagine a softer gig economy.

Updated DoorDash pay scheme signals a softer gig economy

Australian retirement village operator Aveo has launched a campaign highlighting how community and human connection don't have to stop at retirement. As people's ideas of retirement become more fluid and positive, brands can help them explore the rich possibilities of a life well lived.

Aveo rethinks retirement as community-oriented lifestyle

Hoards of shoppers from Hong Kong and southern areas of China have flocked to the opening of a Costco. As a protracted economic slowdown continues to put downward pressure on purchasing pressure in China, brands are supporting consumers they’ve typically leant on for aspirational luxury purchases.

Costco popularity highlights tightening budgets in China

Some American coffee shops are ditching tipping for higher wages and prices, reflecting a shift towards fair compensation amid changing attitudes and tipping fatigue. This move – spurred by economic pressures and a desire for transparency –  marks an effort to redefine service industry standards.

US businesses axe tipping in favour of higher wages

Many retirees have been forced back into work by the cost of living crisis, while an ageing global population means that retirement security promises remain firmly on the agenda for consumers. Standard Life and Fidelity International have partnered to help pensioners maintain financial stability.

Standard Life and Fidelity support pension stability

Savings and investments

People are starting to accept crypto as mainstream

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