A wave of climate activism is sweeping the globe. From the ‘Fridays for Future’ movement to the Extinction Rebellion protests, people are taking to the streets to voice frustration at governments’ inaction. But one way people are taking control in their own lives is by changing how they get around. In the US, 

claim they want to travel sustainably and 

 aged 35-54 would be willing to travel domestically to reduce the environmental impact of their next holiday. Across Europe, 

 is helping to fuel slow travel on trains. Sweden’s National Rail Service saw a record 32 million passengers in 2018 and 

 announced that it’s expanding its services and sustainable rewards scheme to meet growing demand.

Policy-makers and brands alike are making changes to facilitate more eco-friendly ways of getting around. 

London has pledged to go car-free for a day

a campaign discouraging unnecessary flights

. Meanwhile, Volkswagen has created ads to apologise for its diesel emissions scandal and is 

 with the goal of being carbon-neutral by 2050.

While steps are being made towards making sustainable travel more accessible, a behavioural and structural overhaul is needed. Some people may be keen to hop on an electric scooter, but others are feeling fatigued by the obligation to consume consciously. In Germany, the surge in activism following Greta Thunberg’s UN speech led to a backlash as 

 with ‘F**k you Greta’ stickers. Additionally, car ownership remains high around the world – there are 

 in the US (1.9 cars for 1.8 drivers per household) – and short-haul flights are increasing in number. With green travel still viewed by many as an unattainable luxury – 

 would forego air travel to lower their carbon footprint – there’s a need to offer options for the less eco-inclined, encouraging a culture of sustainability that doesn’t feel patronising or pressured.

As people wake up to the impact of their everyday decisions on the environment, they’re looking for alternative ways to enjoy their favourite leisure pursuits. It’s why many Europeans are embracing ‘slow travel’, swapping instant gratification for eco-friendly and experience-led trips on trains.

How ‘flight shame’ is driving slow travel in Europe

With increasing concern about climate change, people are seeking an environmentally-friendly way to see the world – or their own backyard. Whether they're checking into an eco-lodge, staying close to home or simply reducing their travel waste, American vacationers are putting sustainability first.

Why Americans are embracing ecotourism

Citroën’s new campaign shows revolutionaries stealing ë-C3s from an aristocratic 18th-century party to drive home the message that 'Electric is no longer for the elite'. With the cost of living influencing eco priorities, Citroën is aiming to offer a new narrative around environmental purchases.

Citroën uses a revolutionary message to promote ë-C3s

Luna Rossa Prada Pirelli has partnered with UNESCO to promote ocean conservation at the 37th America's Cup. This collaboration highlights people's increasing expectations for brands and sports to protect the environment and raise awareness about marine protection issues.

Luna Rossa Prada becomes UNESCO's ocean ambassador

Australians in urban centres spend approximately an hour commuting daily, depending on which major city they live in. With the rise in the cost of living, changes in hybrid working options, and emphasis on ‘greener’ commuting choices, how and how long people commute daily is evolving.

Australian public transport faces a crisis – how are Aussies coping?

Even though most cities have textured sidewalks to help blind individuals navigate the busy streets, they lack one thing – indicators for businesses and services so that navigators know what shop they're at. But in Peru, this is changing with SightWalks, which gives greater autonomy to blind people.

SightsWalks offer simple inclusivity with tactile tiles

Lowriding has a rich history in the United States but is a sector traditionally dominated by men, with women often relegated to being passengers or handling admin roles in lowriding car clubs. But Latine women are shaking up lowrider culture, establishing their presence at the forefront of the scene.

Who are the new female Latine lowriders?

Increasingly, young people are opting for convenience and efficiency in their transport, and the app Hiyacar provides the perfect solution. By enabling people to rent out private vehicles, the start-up leverages the sharing economy to offer personal transport for Britons with car commitment issues. 

How HiyaCar found new routes to car ownership in the UK

Bentley Motors epitomises British luxury, blending heritage with innovation to thrive in a changing world. Through hyper-personalisation and exclusive brand offerings, it has maintained its positioning at the forefront of luxury motoring despite worldwide economic uncertainty.

How Bentley drives hyper-personalisation for HNWIs

Car buying is becoming increasingly unaffordable for Gen Zers, particularly for those without help from the bank of Mum and Dad. As this group grows disenfranchised, there is fertile scope for brands to serve the needs of this group, inviting them back into the conversation.

What Gen Zers want from their car shopping experience

The number of EV chargers in California is slowly catching up to the number of gas stations, pointing to a turning point for a major barrier to EV adoption. While charging infrastructure is improving, consumers are still looking for innovation to help make EV charging frictionless and efficient.

California's EV chargers point to mass adoption

With a growing demand for electric vehicles (EVs), more people are opting for used EVs to combat higher prices. But what other factors are encouraging consumers to purchase pre-owned EVs? And how can brands further tap into buyers who are looking to go electric at an affordable price?

What’s encouraging people to buy pre-owned battery EVs?

Lack of funds and mishandling of public infrastructure have led to the privatisation of beaches in Lagos, Nigeria. As global warming and the climate crisis intensify, brands have an opportunity to tackle environmental issues and appeal to consumers who want to take breaks in nature.

Beaches in Lagos are being privatised

Electric vehicles are becoming a popular, greener alternative to gas-powered cars. But even with falling prices, tax incentives, and carmakers reaching entry-level buyers, barriers to mass adoption persist. How are brands and government incentives encouraging American drivers to switch to EVs?

What are the challenges faced by American EV buyers?

Ultra-low-cost carriers offer a no-frills experience at very low fares and charge mercilessly for ancillary services. With consumers more willing to splurge on travel, demand for premium cabins has gone up. How can budget airlines keep up when people increasingly see travel as an indulgent treat?

How can budget airlines win back value-conscious travelers?

Climate change is a leading issue and the UK government has committed to a net zero emissions pledge by 2050. To reach it, voters must also take action and need political parties to support them. But in economically unstable times, how can political parties mobilise Gen Z voters?

How do UK voters feel about climate policy?

As part of an attempt to change China’s title as the world’s biggest polluter and bridge the say-do gap in EV adoption, homegrown brands are working double time to make innovation as accessible as possible. BYD rises to the top of this list, overtaking Tesla’s dominance in the eco-driving market.

How BYD speeds up Chinese drivers’ access to green vehicles

Toyota has announced a 60% discount on its hydrogen-powered Mirai sedan as hydrogen fuel prices skyrocket in California. Although people claim they’re keen to make big lifestyle changes to help the environment – including spending more money – the intention-action gap remains for many.

Toyota slashes price of hydrogen EVs to boost adoption

The University of Philippines Los Banos (UPLB) is set to test-run an eco-friendly bike-sharing app for students. As eco-conscious consumers remain committed to making sustainable everyday choices, there's an opportunity for brands to enhance transparency and active participation.

Philippine university pilots an eco-bicycle sharing app

In the Philippines, rising prices, traffic, and inefficient modes of public transportation take out a big chunk of commuters’ precious time every day. To cope, Filipinos exhibit resilience through organised online communities, humour, and alternative ways to get around the city.

How Filipinos navigate poor public transport through community

Rental e-bikes, e-scooters, and cars are rapidly becoming part of many Britons’ day-to-day routines. What’s driving them to choose these shared mobility services – and do they prefer them to owning their own vehicle? Canvas8 spoke to eight people in the UK to find out. 

What’s driving Britons towards shared mobility services?

Despite car ownership being a key marker of the American lifestyle, shared services are booming thanks to a desire for affordable and low-maintenance transport options. Canvas8 spoke to eight people from across the US to find out why they opt for e-bikes, scooters, and ride-hailing apps.

What’s driving Americans towards shared mobility services?

Research has revealed that Gens Y and Z are more prone to aggressive driving accidents than older generations. Driven in part by elevated levels of anxiety among younger people, automakers and brands in this space have an opportunity to help limit stressful driving conditions.

Gens Y and Z are suffering from road rage in the US

Have we reached the watershed moment for EV adoption? How are shared mobility services shaping the lives of urbanites? What does it take to get people to switch to more innovative or sustainable travel methods? What are people’s expectations from exclusive travel experiences?

Getting Around Sector Snapshot: February 2024

With innovation rapidly advancing in the luxury travel industry, people are seeking more exclusive journeys that can deliver a unique experience beyond arrival at the final destination. Whether travelling by air, land, or rail, brands that cater to growing lifestyle changes without compromising on quality are gaining the favour of eco-conscious luxury travellers.

Exclusive Journeys

People are open to adopting more innovative or sustainable travel methods – but they want brands to ensure they address the pain points around them first. As a result, people are looking for human and user-centric approaches to make their transport experiences as smooth as possible.

Smooth Rides

With high costs and sustainability ethics making vehicle ownership increasingly unachievable, shared transport has become an attractive option – both for affordability and regarding future-facing green strategies.

Shared Services

Innovation and falling costs are causing electric vehicles to finally emerge as an achievable reality for more people than ever. Increased battery capacity, stronger charging infrastructure, cheap yet reliable options, and novelty offerings are opening up the world of more sustainable transport.

EV-olution

P&O Cruises is enticing travellers with a promise of both new connections and quality time with loved ones. Following an uptick in both loneliness and a post-pandemic revenge travel mindset, people are increasingly looking for maximalist experiences that can also facilitate relationship building.

P&O Cruises prioritises connection and quality time

Data shows that China’s BYD has surpassed Tesla to become the top EV manufacturer globally. With APAC shaping up to be the next battleground for EV dominance, brands need to strike a balance between accessibility and premiumisation when courting customers from emerging markets.

China's BYD beats Tesla in global EV race

Consumer electronics brand Xiaomi is launching its first electric car with the unveiling of the SU7. The brand is taking a ‘human-centric’ approach that aims to mesh the in-car UX with the experience of its smartphone users, creating a point of difference as battery technology and range improve.

Xiaomi takes a human centric approach to EVs

Safety first! Creatara’s two-wheeler electric vehicles (EVs) are winning among fast-paced Indian Gen Zers with their innovative designs, security guarantees, and customisation options. Will its efforts be able to keep up with, or even help, India’s EV push, and what does this mean for other brands?

Why Creatara accelerates EV safety for Indian Gen Zers

Veuve Clicquot and Belmond have teamed up to curate a selection of exclusive train journeys across three continents aimed at HNWIs. Amid an economic crisis, the collaboration highlights how brands are catering to a subset of the luxury demographic via unique and sustainable travel experiences.

Veuve Clicquot and Belmond cater to luxury eco-travel

Growth in Electric Vehicle sales continues to outpace combustion vehicles in India despite a slowdown. Indeed, EVs are becoming a status symbol for those in India’s major cities and smaller towns; the challenge for brands will be adapting to a market typically focussed on affordability.

Electric two-wheelers are status symbols in India

The Japanese automaker has announced plans to enter the Thai EV market by kickstarting domestic production of its e:N1 model. As more vehicle owners in Thailand look to pivot to electric alternatives, they’ll be looking for brands that can balance premium quality with affordability.

Honda takes aim at Thailand’s growing appetite for EVs

EVs are reshaping UK car culture, moving from nostalgia to digital integration. Rapid tech advances lead to obsolescence concerns while shifting ownership models and advanced in-car features redefine the driving experience and consumer relationships. How can brands fuel loyalty in this dynamic era?

The dawn of a digital driving era in the UK

Starbucks has opened electric vehicle charging stations along the thousand-mile stretch between Denver and Seattle as part of its partnership with Volvo. With range anxiety acting as a barrier to EV adoption, brands are stepping in to improve national infrastructure and quell these concerns.

Starbucks enters the EV business with charging points

In the UK, TravelWest’s Birthday Bus Pass is a transport initiative offering residents free bus travel during the month of their birthday. Launched in August 2023, it’s the first intervention of its kind in the country that increases passenger numbers and encourages behavioural change.

How Birthday Bus Passes get Britons travelling

Motortaxi-hailing platform Angkas is widely recognised in the Philippines for being attuned to what its consumers want – from affordable transportation solutions to amusing moment marketing. How did they achieve their unique position amid several transportation crises in the country?

How Angkas beats the traffic with pop culture humour

Though many Australians own more than one car, the cost of living is challenging people to rethink their household spend. A new campaign from Uber Carshare is tapping into the appetite for multiple cars within one household, while also acknowledging rising costs and offering a flexible alternative. 

Uber Carshare makes ‘second cars’ more affordable

A survey has found that half of Americans plan to spend money on travel this holiday season. The holidays are gearing up to be a busy time for getaways, meaning people will be looking to brands and services for support with more seamless processes – especially after the disruption of 2022.

Americans want seamless holiday travel experiences

Any Wear, Anywhere is a service from Japan Airlines that allows passengers to rent clothes for their trip to Japan. Offering twin benefits of sustainability and hyper-convenience, it motivates people to make more sustainable choices by fitting into and serving busy, time-poor urban lifestyles.

Why Japan Airlines is renting clothes to travellers

The autonomous vehicle market is expanding rapidly, and ‘driverless taxis’ now roam the streets of North America, piquing the interest of tech-savvy city-goers who are switching up their transportation routines. Can the San Francisco-based app ‘Cruise’ prove that this is more than a passing fad?

Cruise: driverless taxis for the modern city dweller

The rise of remote working is reshaping cities, raising debates about the long-term consequences for public transport, urban amenities, and cognitive labour. Canvas8 spoke to Libby Sander, an internationally renowned expert on the workplace, about how new work realities could transform cities.

Libby Sander on future of work in post-pandemic cities

E-mobility is arriving in Kenya on two wheels. Motorbike taxis, or boda bodas, are going electric in a bid to reduce air pollution and prompt EV adoption among the urban majority. How are Kenyan start-ups solving local issues, and what can they teach us about sustainable design?

How Kenya is kickstarting Africa’s e-mobility revolution

Can EV infrastructure support mainstream breakthroughs? How will return-to-office policies affect public transit? And could local interventions support green mobility in neighbourhoods? In this chapter of the 2024 Expert Outlook, we speak to three experts about how people will get around next year.

2024 Expert Outlook on Getting Around

Car culture is often stereotyped as a man's world, but new, tight-knit communities hope to change that. Garage Girls is making space for female car enthusiasts to come together and share their passion for cars in a safe space, showing a shift in the way drivers are represented.

Garage Girls: a community for female petrolheads

Why are people reconsidering what driving means to their lifestyle? How is automation going to reshape personal and public transportation? Why are people demanding elevated in-flight experiences? What eco solutions do people want from brands to drive sustainability in the transport sector?

Getting Around Sector Snapshot: July 2023

As a result of the cost of living crisis, sustainability is taking a back seat when it comes to transport – unless it can be passive and rewarding. People are looking for ways to get around that are as cheap and accessible as they are sustainable, as the responsibility for eco options shifts from the public to brands and authorities.

Seamless Sustainability

With the advancement of AI, the way that people are navigating spaces is inevitably set to change. Automated transport promises convenience – whether that is the planning or the actual getting around. Safety concerns still loom large but people are increasingly putting more faith in tech in exchange for accessibility and lower costs.




Auto–nomadic

The air travel industry has gone through a crisis during the pandemic and has emerged into a consumer landscape ridden with fresh challenges. While the infrastructure is overloaded by a wave of ‘revenge travel’, lost luggage and delays are on the rise. With budgets stretched by the cost of living crisis, people want to feel that air travel is worth paying for: seamless, sustainable, and elevated for quality comfort.

Elevated Aviation

With innovation rapidly advancing in the auto sector and EVs and self-driving cars becoming a tangible reality, people are reconsidering what driving means for them, their lifestyles, and identities.They’re looking for new ways to engage with cars and expect the sector’s technological advancement to benefit them directly.

Driving Redefined

Woolworths is the first Australian supermarket to use electric delivery trucks, targeting 2030 as the date its whole fleet will be electric. But raw numbers are low – only 27 trucks out of the brand's 1,200 are EVs, highlighting that work needs to be done to push forward Australia’s green transition.

Woolworths foregrounds sustainability with EV roll out

In an unprecedented move, General Motors is joining Tesla’s Supercharger network to streamline EV charging in the US. As charging standards become the next battleground for EV players, companies are being tasked with broadening public access to chargers and bolstering their reliability.

GM joins hands with Tesla to alleviate EV charging woes

In an industry first, the Range Rover Velar – a fresh addition to Jaguar Land Rover’s fleet – has been launched on TikTok with a slew of aspirational content. In utilising the platform, the brand is targeting a young audience of car buyers who are deeply engaged with luxury lifestyles and aesthetics.

Range Rover: courting luxury drivers through TikTok

An airplane joining Alaska Airline’s fleet is adorned with a design highlighting the importance of salmon to the Indigenous people of the state. As Indigenous people globally push for equity, this initiative highlights how brands can encourage community by meaningfully uplifting native voices.

Alaska Airlines inspires community with Indigenous art

With an IKEA-inspired flat-pack super-efficient mini EV, the Swedish start-up Luvly is on a mission to reshape the future of urban transport. Luvly’s DIY EV comes at a time when people are urging brands to step up their sustainability game and put climate action front and centre of their strategies.

Luvly courts eco-conscious drivers with flat-pack EV

Air France and KLM have introduced a discounted business-class ticket that gives passengers access to seats but no other associated perks. With budgets being squeezed but people still wanting to treat themselves, customers are finding ways to access luxury at a discount across various sectors.

Air France and KLM make luxury travel more accessible

As the world moves towards eco-friendliness, there’s a demand for vehicles that are sustainable and provide a well-designed and comfortable living space. Grounded is launching an innovative electric RV equipped with modular design and smart technology, but will conscious travelers take notice?

Grounded: the smart RV transforming van life

Volvo is trying to dismantle gender-based stereotypes in the automotive industry, using representation in ads to spotlight female-led stories that challenge media gender tropes. The move reflects a demand for better representation that accurately reflects society and evolving values.

Volvo challenges tired gender biases in auto ads

Transcollines On Demand is bringing flexible transportation to the regional county municipality of Les Collines-de-L'Outaouais in Western Quebec. With many jobs allowing employees increased flexibility, people are looking for equally adaptable transport models that support diverse routines.

Transcollines caters to diverse commuter routines

With high-end home-swapping sites reporting increases in bookings and the rise of platforms for boat and private jet sharing, HNWI travellers are looking towards the sharing economy. What’s motivating these new travel choices and how can brands tap into this changing behaviour?

Why are luxury travellers embracing the sharing economy?

China Airlines has partnered with the Taiwanese brand SoundOn to launch podcast programming for in-flight entertainment systems. The move recognises the growing power of audio media as a vessel of experience, moving away from potentially overstimulating visual experiences.

China Airlines podcasts improve the in-flight experience

With travel disruptions so common, flying post-pandemic has become a painful experience for many. As Americans reignite their wanderlust, Delta Air Lines is personalizing in-flight offerings and leveling up little luxuries.                                               

Delta Air Lines: elevating the in-flight experience

Avanti West Coast has launched a dedicated communication channel to assist disabled travellers on their commutes. Through the integration of WhatsApp, customers will be able to receive prompt support to ensure that their impairments have no bearing on the smoothness of their journeys.

Avanti West Coast simplifies accessible travel

GetGo is a car-sharing platform making personal transportation affordable and accessible in Singapore. A 2023 round of funding is boosting its EV capabilities along with its operations, helping it reach a growing audience of people looking to minimise ownership and stay green – but still get around.

GetGo gives Singaporeans an easy way to car-share

Porsche’s Roads app has been updated to use AI that seeks out roads that are fun to drive for their own sake, letting users seek out the scenic route. Many Americans are falling back in love with their cars after the pandemic and are looking for brands to help facilitate IRL discovery.

Porsche drivers can use AI to make driving more fun

Getting Around

People are feeling pressure to change their travel habits

As the anxiety surrounding the climate crisis hits a boiling point, the transport sector and its carbon footprint are falling under increasing scrutiny. While sharing schemes, electrical vehicles, and the rise of ‘slow travel’ signal progress, the slow nature of change is creating tension around what the future of transportation should look like.

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