SENIORS

Retired and older (Born pre-1946)

How can tech help Seniors maintain their independence for longer? How are they combatting loneliness? And what do longer life expectancies mean for their leisure time?

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SENIORS

Seniors are using tech to simulate independence

Seniors have lived through a lot, so it’s understandable that they’re reluctant to relinquish independence. Brands are now using tech to help both Seniors and their families feel relaxed about independent living.

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SENIORS

Seniors feel overlooked and underserved

For Seniors, the reality of life goes beyond a cuppa and an evening of sudoku – despite popular belief. With 75% feeling media organisations ignore them, brands that understand their needs are noted and trusted.

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SENIORS

Seniors are learning to combat loneliness

While two-thirds of Seniors have never been online, the desire for interaction is universal, regardless of how tech-savvy you are. They're increasingly willing to learn how to socialise in a digital world.

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SENIORS

Seniors are making the most of long retirements

In 2016, the average US retirement lasts just over 20 years. Confronted with a surplus of time (but not always the funds to match), Seniors are doing what they can to make the most of later life.

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