Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How can early adopters influence mainstream consumers?
  • How can early adopters influence mainstream consumers?
    Sebastiaan ter Burg (2017) ©
Science

Me first! The science of early adopters

An emerging group of consumers, known as early adopters, are helping brands gain traction in the mainstream market. Canvas8 spoke to Dr. Ozgur Dedehayir, research fellow at the QUT Business School of Management in Australia, to ask how businesses can effectively engage with this demographic.

Location Global

Scope
When Bitcoin launched a decade ago on the 31st October, its early years were dominated by life on the dark web. As the currency started gaining people’s attention - mostly for the wrong reasons - financial competitors such as Ethereum and Litecoin also entered the market and found success. Earlier this year, research found that 49% of global consumers were aware of cryptocurrency, but just 4% planned on buying any in the next six months. However, thanks to the uptake from early adopters, cryptocurrencies are slowly beginning to infiltrate mainstream culture.

But, who are early ...

Canvas8

Related

  • IG Shopping taps Gen Z's love for social spending IG Shopping taps Gen Z's love for social spending

    Instagram has crafted a global community of more than 600 million users. By announcing that it'll be launching an standalone shopping app, Instagram is targeting the 98% of Gen Zers who own a smartphone - two-thirds of which are interested in purchasing directly off social media.

  • Article image How are businesses adopting artificial intelligence?

    Artificial intelligence is still in its infancy, yet business decision-makers see it as pivotal to success, with 900,000 companies expected to be using some form of the technology by 2022. How exactly are firms adopting these tools? And how can AI help them meet the needs of their customers?

  • Article image Monzo: sparking a digital banking revolution

    There’s a seismic change underway in the banking sector, with challenger brands taking on the traditional Big Five. At the forefront is Monzo, a mobile-first digital bank that’s designed with tech-savvy customers in mind. Can its clever app and round-the-clock support convince Brits to switch?

  • Article image How tech has transformed how we spend

    In the US, 80% of consumer spending no longer involves physical dollars, while in Britain cash use has dropped 14% in the last five years. What is driving this shift towards a cashless society? And how will we spend and manage money in the future?