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  • How can early adopters influence mainstream consumers?
  • How can early adopters influence mainstream consumers?
    Sebastiaan ter Burg (2017) ©
Science

Me first! The science of early adopters

An emerging group of consumers, known as early adopters, are helping brands gain traction in the mainstream market. Canvas8 spoke to Dr. Ozgur Dedehayir, research fellow at the QUT Business School of Management in Australia, to ask how businesses can effectively engage with this demographic.

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