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  • What makes a news story share-worthy?
  • What makes a news story share-worthy?
    Jake Guild, Creative Commons (2015) ©
Thought leader

What makes something go viral?

Social media has enabled people to share content with a click, but why do certain videos and news stories spread across the web? Canvas8 spoke with Jonah Berger, author of Contagious: Why Things Catch On, to understand online virality and the ways our digital spaces affect the content we consume.

Location Global

Scope
From the family recipe that’s been passed down for generations to this week’s top-trending cat video, people love to share content – we’re social beings after all. And although virality is certainly nothing new, people’s obsession with it is growing; according to Google Trends, searches for ‘viral videos’ have been steadily increasing since 2014.

There’s no doubt that social media platforms are changing how people share things. It’s enabling all sorts of content – videos, memes or sound clips – to spread faster and more easily than ever before. But looking at the content that goes viral ...

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