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  • How can brands minimise digital distractions?
  • How can brands minimise digital distractions?
    Amazon (2016) ©

Why technology should be less intrusive

We’re now constantly connected – the average person checks their phone 150 times a day – but it’s an unwanted burden for many. Canvas8 spoke with cyborg anthropologist Amber Case, author of Calm Technology, to understand the importance of designing tech that respects people’s limited attention.

Location Global

Smartphones, autonomous vehicles, voice-controlled assistants – the wonders of the digital age are plentiful and growing. Too bad we’re constantly distracted by them. Not only does research suggest that the average person checks their phone 150 times a day, but conditions like nomophobia – the fear of going without your device – are well documented. [1] It’s no surprise then that 79% of Americans keep their smartphone on or near them for 22 hours a day. [2]

People are now constantly connected, yet technology is increasingly seen as a distraction. Being relaxed and ...



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