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  • Have we reached peak sharing economy?
  • Have we reached peak sharing economy?
    Chiara Abbate, Creative Commons (2009) ©
CASE STUDY

HomeAway – Why Share It?: a holiday that’s all for you

“Sharing is caring,” states a TV spot from holiday home rental company HomeAway. “Or at least that’s what they told us.” Actually, the spot highlights the uglier side of sharing holiday amenities like pools or bathrooms. But can HomeAway dethrone Airbnb by undermining the sharing economy?