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  • Could Amazon’s platform launch your start-up?
  • Could Amazon’s platform launch your start-up?
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CASE STUDY

Amazon Launchpad: giving start-ups a leg-up

For many aspiring entrepreneurs delivery logistics can be just as tricky as conceptualising a service or manufacturing a product. Can Amazon Launchpad – a new platform for showcasing items and handling sales and delivery – make it easier for start-ups to get off the ground?

Location Global

Scope
The start-up scene shows little sign of slowing down; over half a million new start-ups were launched in 2014 – 45,000 in November alone – and 3.3 million people pledged half a billion dollars to bring 22,252 Kickstarter projects to life in the same year. [1][2]

But for today’s entrepreneurs, delivering a new product to their customers can be just as tricky as conceptualising and manufacturing it. What platform to choose? How do you stand out in a very crowded market? What’s the best way to grow a customer base?

Amazon is ...

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