Can our eating habits represent our identity? We sat down with Eating right in America author Charlotte Biltekoff to discuss how what we eat aligns with our aspirations and ethical codes, and our shifting perceptions of health.

The raw food movement isn't clear-cut; some are keen to keep it simple, others want to elevate it to gourmet grub. But with an abundance of products labelled raw in health food stores, has ‘raw’ become a label in itself? Who are these raw foodies and why do they prefer their food uncooked?

Marketed as 'nature’s Gatorade', Vita Coco has become popular way beyond the gym. It has a 60% market share in the US, and over 90% in the UK, where it’s the fastest-growing non-alcoholic drinks brand. But just how did Vita Coco turn coconut water into a global phenomenon?

Coca-Cola managed to make water premium with the launch of Smart Water, and now it hopes to do the same for milk. The company boasts its drink will be powered up to be high-protein, high-calcium and low-sugar – and it'll be sold at twice the price of a normal pint.