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  • Got milk? It better not be dairy
  • Got milk? It better not be dairy
    The Huffington Post (2015) ©
CASE STUDY

Alpro Almond Milk: going nutty for milk alternatives

Dairy alternatives aren’t groundbreaking. They’re drinks made from nuts or seeds, mixed with water and flavourings – and they’ve been around for centuries. But we’re slurping them at a rate of more than 42 million litres a year. So what is it about cow’s milk that’s turning the dairy market sour?