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  • Got milk? It better not be dairy
  • Got milk? It better not be dairy
    The Huffington Post (2015) ©
CASE STUDY

Alpro Almond Milk: going nutty for milk alternatives

Dairy alternatives aren’t groundbreaking. They’re drinks made from nuts or seeds, mixed with water and flavourings – and they’ve been around for centuries. But we’re slurping them at a rate of more than 42 million litres a year. So what is it about cow’s milk that’s turning the dairy market sour?

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“I’m Roice. And I’m Alicia. And we’re with the Portland Milk Advisory Board. We’re here to tell you about zucchini milk, about octopus milk and about water milk.” Such is the popularity of milk alternatives that the likes of almond, cashew and soya have become regular fuel for satirical, hipster-mocking sketch show Portlandia.

Dairy alternatives aren’t anything groundbreaking. Drinks made from ground nuts, seeds or legumes, mixed with water and flavourings, have been around for centuries. But we're slurping more than ever before; 42 million litres a year, to be exact. [1] So ...

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