Generation Z may value getting a good night's sleep, but many are likely to skip night-time routines due to stress. From falling asleep scrolling to forgetting to brush one's teeth, research suggests a need for improved sleep hygiene to help young people navigate an increasingly fast-paced world.
A survey from One Poll and Serta Simmons Bedding has found that Gen Zers in the US are the most likely cohort to skip their nighttime routine. While they're the generation that prioritizes their sleep the most, they're also most likely to not follow through with their end-of-day routines – 53% say they forget to brush their teeth and 47% don't change out of their day clothes.
Even with Zers not quite managing to tick everything off of their night-time routines and schedules, 43% are most likely to shorten their morning routines in favour of getting through a night-time to-do list. Gen Z’s night-time activities include turning on a fan (22%), putting on a sleep mask (21%), writing in a journal (20%), reading (20%), listening to music (20%) and creating a to-do list for the next day (20%).
While getting-ready-for-bed habits and practices are top of mind for Gen Z, consistent and achievable night-time routines can help people across generations improve the quality of their sleep. And as 93% of Gen Zers admit to losing sleep because of social media scrolling, brands like OneSec are working to combat social media addiction by reducing screen time.