As contouring moves away from trying to look like Kim K to an artistic pursuit, and more progressive attitudes shatter the expectations that come with traditional gender norms, the role of cosmetics and beauty products are changing. From helping people confidently express their true selves, to encouraging men to try a little lipstick, we explore the key behaviours that are affecting Beauty in 2018.
Every six months, the sharpest minds at Canvas8 discern the key behaviours we’ve seen that are impacting the way we keep ourselves looking good. This time around, we look at how people are seeing beauty as more than just vanity, understand why gender isn’t stopping people putting their best face on, consider why people are looking to ease the pressures of ageing, and highlight how people continue to use makeup to express their identity.
See the full report here.
Mica Anthony is an editorial assistant at Canvas8, which specialises in behavioural insights and consumer research. She’s passionate about uncovering the newest electronic music producers, re-living questionable ‘90s fashion trends, and building her Depop empire.
