From body positivity to mindfulness, the health and beauty sectors are constantly evolving. As people begin to appreciate the beauty in individuality, and look to achieve a holistic sense of health, their approach to self care is also changing. Using our behavioural analysis, we’re able to uncover the key insights behind the latest health and beauty trends and how they’re affecting how people define beauty and maintain a healthy lifestyle.
We combine data analysis, trend research and expert interviews to keep track of the Health and Beauty sectors. A growing theme is that consumers have become increasingly educated about what ingredients go into their favourite brands, which means that organic skincare products are increasingly sought-after. And it’s not just women who are knowledgeable, thanks to a rise of Gen Y male make-up influencers, blokes are becoming beauty buffs too. But it’s not just what goes into brands that people care about, it’s also about how health and beauty brands market themselves. Brands that challenge beauty ideals, and offer up inclusive products and platforms are reaping the rewards.
Beauty is more than skin deep. While the idea of eating your-five-a-day and keeping active has become instilled as the way to achieve a healthy lifestyle, the notion of health goes far beyond our physical bodies, as demonstrated by the $3.7 trillion wellness industry. As we see a number of brands respond to the latest health and well being trends, from the offices we work in, to the malls we shop at, we know people want every aspect of their day-to-day life to promote wellbeing.
Our team of behavioural analysts regularly interview health and beauty experts in the Canvas8 Network to keep up to date with the latest beauty trends and well being trends to offer up reasoning behind why these changes are happening. This research is published daily in the form of signals, case studies, and more detailed reports, so whether that means understanding why people want brands to help them get a better night’s sleep, or exploring why people are turning their backs on the #cleaneating movement, we help our clients not only understand the current landscape, but the reasons why people are making changes to their beauty regimes.