Canvas8 unearths the behavioural insights driving cultural trends.
We help innovators get ahead by enhancing their understanding of people and the way they interact with the world. This fresh perspective allows us to create springboards for further development and offer insights that inspire. Whether it's framing a global creative brief or planning a local product line, by combining bespoke behavioural analysis with classic consumer research and strategic thinking, we provide insights that help clients build actionable plans and solve complex problems.
Our insights inspire ideas that resonate with audiences.
Working for Nike, in collaboration with Mindshare, we delivered behavioural analysis into 18- to 22-year-old sports fans in Europe and the Middle East. We produced a series of short documentaries designed to transport viewers into the shoes of young sportspeople – whether a skateboarder in Moscow or a Dubai-based footballer – to reveal key behavioural insights specific to that audience.
Our targeted behavioural research strengthens creative execution.
Heineken, as part of its commitment to responsible drinking, asked us to explore attitudes to moderation among Gen Yers. With our global study of 5,000 Gen Yers and behavioural research, we revealed insights into moderation that will change the future of nightlife. And working with Edelman, we helped position Heineken at the fore-front of these trends, securing coverage in titles like The Guardian, GQ and Fortune.