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Fatigued with deferring gratification until a COVID-19-free future, people are turning to new modes of luxury shopping to celebrate the here and now. Gifting has become part of the pandemic love language as people treat loved ones from afar and indulge in escapism for themselves. Little indulgences can be anything from bouquets as substitutes for hugs, self-care stocking up, or just a way to introduce some variety into samey lockdown lives.