Despite 30% of Americans saying they are ‘constantly’ stressed out about money, most are hesitant to get help. And 43% feel embarrassed, stressed, or confused when discussing the topic. Bit it’s not just about how much they earn or how much debt they’re in, people also find talking about how much they spend and what they spend it on awkward. It’s such a source of shame that 72% of Americans and 68% of Britons have lied about money-related issues.

Whilst countless apps have sprung up to help people track their spending, many are still confused about how to actually manage their money, whether that’s setting goals or setting aside savings. In fact, 57% of Gen Zers admit they don’t know how much money they have in their personal savings account.

Brands are starting to understand that people’s silence on the topic is affecting their financial decisions, and so are offering safe spaces for people to talk about money. MyEva is a chatbot-based platform that provides jargon-free, personalised financial advice, and Cleo is an AI service that analyses the user’s spending to offer advice and tools for budgeting and saving. With 71% of Gen Yers saying they would “rather go to the dentist” than take advice from a bank, apps like this offer a friendly, human touch but don’t come with the criticism that people fear from friends or real-life advisors. The apps also break another barrier: they’re budget-friendly, at a time when people still see financial advisors as being ‘only for the wealthy’.

Whether it’s asking a mate to pay back cash they borrowed a month ago or divulging the size of one’s pay cheque, many people hate talking about money. Canvas8 spoke to eight Britons to understand what financial matters they find difficult to discuss and why they sometimes blur the truth.

Why do Britons lie about money issues?

One-third of Britons feel worried about their ability to save money for the future, and inscrutable financial jargon doesn’t help matters. To empower people across the UK to take control of their finances and saving goals, chatbot-based platform MyEva offers jargon-free financial advice.

MyEva: personalising money advice for Britons

Economic challenges, marketing saturation, changing relationship patterns, and the move towards digital interaction have diminished the vibrancy and engagement usually associated with Valentine’s Day and White Day – one example of Korean and Japanese people’s fatigue surrounding ‘Day’ marketing.

Does the decline of White Day prove people are getting tired of ‘Day’ marketing?

‘Sari-sari’ (literally, ‘variety’) stores remain staples in Filipino neighbourhoods despite the rise of convenience stores. They balance affordability and accessibility with modernisation and adapt to changing needs by providing reasonably priced essential goods, making them a pillar in the country.

Why Filipino neighbourhood ‘sari-sari’ shops flourish amid convenience stores

Disillusioned with the state of the housing market, Gen Yers are giving up on their goals of homeownership and focusing on making their rentals their own with renovations. This is a signal of changing attitudes towards major life milestones and the troubling economic state of play.

Gen Yers are renovating rentals instead of buying homes

As Gen Zers and Yers come to terms with not having it like their parents did, they're turning to crypto and 'financial hacks' to make things work. Amid a decline in trust in traditional financial institutions, brands have an opportunity to help young adults manage their finances in new ways.

Gen Z and Y are trying to hack home ownership

The mobile payments app GCash has revolutionised financial services by bringing banking to Filipinos' fingertips. Through its innovative features, strategic partnerships, and commitment to financial inclusion, GCash empowers millions to control their finances and easily pierce the digital economy.

How GCash dispenses financial inclusion to mobile Filipinos

A survey has found that adults in the US are struggling to stay afloat, with the majority of adults living paycheck to paycheck. As inflation continues to threaten financial security, people are searching for brands and products that can provide holistic solutions and financial education.

Ongoing inflation impact is entrenching financial stress

China’s young people are abandoning their retirement plans as low pay and a difficult labour market hurt their future prospects. Gen Zers and Yers are looking for financial support and education as their optimism dissipates and an uncertain and potentially difficult future looms.

Disillusioned Chinese Gen Zers abandon retirement plans

According to a new poll, Gen Zers and Yers believe that they’re spending too much money on streaming subscriptions. Mobile content is proliferating while young people are looking to cut costs, leading many to change their streaming behaviors and look for more affordable solutions.

Gen Zers look to cut back on streaming subscriptions

Ongoing financial pressure is putting strain on Britons’ love lives, with dating, divorce, and even staying single becoming more expensive, and the future they imagined looking different with their budgets. How can brands support people in their romantic lives during the cost-of-living crisis?

How is financial strain affecting Britons’ love lives?

Several approaches have been developed to teach young Southeast Asians money management. However, economic issues and hustle culture make lessons hard to remember. That’s why The Simple Sum keeps financial literacy simple through bite-sized comic strips about real-life budget experiences.

Why The Simple Sum strips money talk down to comic truths

Why are China’s youth giving up their hard-earned credentials to become ‘full-time children?’ How did rest become an act of rebellion? How has the pandemic affected shopping habits in China? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in China in 2024.

A Cultural Snapshot of China: 2024

While BNPL options have become widely available, there's a gap in understanding how consumers view them and why they use them. Canvas8 spoke to Dr. Philippa Ward, Dr. Anita Zhao, and Dr. Ruffin Relja to unveil the world of BNPL customers – their perceptions, usage, and brand recommendations.

I’m saving so much! The science of BNPL perception

Germany, Europe’s largest economy, is lagging behind other European nations in embracing digital finance, but post-pandemic shifts and economic challenges are presenting diverse opportunities in this space. How can brands respond to the digital transformation?

What's driving digital finance in Germany?

Boutique grocery stores, including those run by brand giants, are popping up more and more in the inner cities of Australia amid an anti-supermarket sentiment. The question is, how did this happen, and are Aussies buying the cost of convenience and bougier atmosphere these places are offering?

Behind the success of boutique grocery stores in Australia

Urban youth in Vietnam are feeling increasingly disillusioned by the promise of social mobility due to a housing crisis and the effects of ‘flex’ culture, leading them to redefine their adulthood. What does this mean for brands looking to engage with Vietnamese Gen Zers?

Why adulthood looks different for Vietnamese Gen Zers

The 2024 Generational Snapshot of Generation Y in the Asia-Pacific region explores how a move towards purposeful living and stable life has Gen Ys spending with more intention, taking care of their health and overall wellness, and enjoying the freedom that comes with not having children.

2024 APAC Gen Y Snapshot

Robinhood, the stock trading app that shot to fame in 2021 as the app of choice among ‘memestock’ traders, is gearing up for a UK launch. What opportunity has it seen among British investors, and how can it convince them to make more informed money decisions and pick stocks on its platform?

Why Robinhood wants to get Britons onto the stock market

Facing turbulent economic times, many couples are navigating new terrain when it comes to spending and saving. Canvas8 spoke to Scott Rick, a marketing professor at the University of Michigan, about how people can better handle their finances without risking their relationships.

Scott Rick on the future of finances in relationships

The grim financial outlook for young people is no secret – and they’re catching on. Their intense worries have given rise to ‘money dysmorphia’, with their fiscal anxiety spiraling even when their situation isn’t that bleak. How can brands help to soothe them and make them feel more in control?

Money dysmorphia is changing young spending habits

Gen Y women are set to inherit more money than their male counterparts, opening up a new wealth landscape that will emerge over the coming decades. Women have different investing habits compared to men, presenting diversification opportunities for existing financial products and organisations.

Future wealth transfer will benefit Gen Y women most

Investing company Australian Ethical has launched a new campaign that focuses on showing how they align investments with values. However, with opinions on ESG funds becoming polarised, transparency around the true environmental impact of these investments will be vital to winning audience trust.

Australian Ethical caters to conscientious investing 

Moniepoint is emerging as the most preferred payment system in Nigeria, thanks to its lower transaction decline rates and instant reversals of transactions if payments fail. With rising distrust among traditional banks, people are increasingly turning to challenger options they find more reliable.

Moniepoint offers financial reliability to Nigerians

According to new research, Americans are working less since the pandemic, with high earners and young people leading the charge. An increased desire for flexibility is helping to reshape the American workweek, with top talent making their preferences clear in the early 2020s.

High-earning Americans are looking to work less

With US Boomers already demonstrating their openness to alternative financial strategies, regulation changes by the Securities and Exchange Commission mean more of their wealth could go into Bitcoin. As trust in traditional retirement plans and institutions wanes, Boomers are diversifying.

Regulation changes may sway Boomers to Bitcoin

In response to the increasing prevalence of gig work, Robinhood Retirement has introduced a savings plan tailored to the needs of those working through TaskRabbit, Grubhub, and Gopuff. As the working world changes, there are increasing expectations for financial products to adapt too.

Robinhood launches retirement product for gig workers

By giving workers in Indonesia early access to their salaries, Wagely helps them be more financially secure, ensuring they don’t take loans they can’t repay. As economic uncertainty hits people globally, consumers expect the system to adapt and help them cope with monetary pressures.

Early pay access is safeguarding Indonesian workers

Klarna's AI assistant managed two-thirds of customer service chats in its debut month, showing efficiency and customer satisfaction. The trend towards AI customer service reflects a preference for quick, accessible support, alongside a debate on AI's impact on jobs and service quality.

Klarna celebrates AI handling the majority of customers

There has been a surge in the number of Britons taking packed lunches for work – a clear indicator that the post-pandemic return to the office is almost complete. But with more workers eating their midday meals al desko, how is office morale being impacted? And how can food and drink brands respond?

Why Britons are packing their lunches for work

British adults who are providing support to their parents, children, and even grandchildren are in a precarious spot as the cost of living crisis places strain on their finances. How are members of Gen X coping in their role as multigenerational financial anchors, and how can brands help them out?

How is the cost of living crisis impacting Gen Xers?

Gen Yers may feel like they’re redefining what it means to be in one’s 30s and 40s, but are their youthful appearances and attitudes solely a result of consciously avoiding traditional ageing? Or have economic structures made the typical markers of adulthood a financial impossibility?

How economic woes led to an extended youth for Gen Y

The 2024 Generational Snapshot of Gen Zers in the APAC region explores how young people today express their national identities while keeping a global mindset, assert their individuality in the workplace alongside AI, and look to markers from simpler times for stability and inspiration.

2024 APAC Gen Z Snapshot

EasyPaisa has launched a service that helps Pakistani women understand the Nikahnama – the Islamic marriage contract. Through the 'Audio Nikahnama' option in its mobile banking app, EasyPaisa attempts to bridge a knowledge gap and respond to the demand for tech empowering marginalized communities.

EasyPaisa unpacks marriage contracts for Pakistani women

As inflation continues to threaten financial security and wellbeing, young Canadians are feeling anxious and taking on more debt to remedy current financial challenges. As a result, people are finding their solutions to manage debt but need support with more holistic solutions for their finances.

Younger Canadians need better support navigating debt

Retirement specialist Just Group has published research showing that some Gen Xers are spending the equivalent of a full state pension on care for elderly relatives. With Gen X stressed by financial support from older and younger generations, there are opportunities to help them feel supported.

Gen Xers stretched by care costs for relatives

Disney+ and Hulu are losing subscribers as many people turn to piracy sites over paid platforms. In the face of the ongoing cost of living crisis, people are looking for savvy ways to cut back on spending, and for many, that has meant finding ways to hack the system in the name of self-preservation.

Disney+ and Hulu are losing subscribers to piracy sites

Gen Zers have embraced digital wallets more than any other generation, but as the technology becomes widespread, they’re looking for more than mere cardless transactions. Young people expect seamless experiences from fintech, and the burden is on brands to build functionality into digital wallets.

High-earning Gen Zers favour seamless digital wallets

Survey data suggests that US Gen Yers are more interested in a work-life balance than other generations. Despite economic insecurity, many young people are prioritizing their personal lives over salaries, pointing to the demise of 'hustle culture' and a rejection of workplace burnout.

US Gen Yers prioritize work-life balance over salaries

China’s top developers face scorn from the nation as they file for corporate default, leaving homeowners-to-be far from the promised land. As the Chinese youth are caught between a housing crisis and long-standing expectations of home ownership, they have resorted to living in ‘refined poverty.’

Young Chinese people resort to ‘refined poverty’ amid housing crisis

The US-based dating app Score lets people prove they have good-to-excellent credit scores before they match. As people face increased cost of living and volatile economic landscapes, they're looking to extend financial responsibility to as many parts of their lives as possible.

Dating app connects users via credit scores

As brands look for ways to maximize profits despite rising costs, consumers are increasingly concerned about the tactic of downsizing products at the same price. The latest critic is US President Joe Biden, who called out this behavior in the context of the Super Bowl festivities.

Joe Biden criticises snack makers for shrinkflation 

Bearing a rising cost of living and the financial burdens of their parents and children, Indonesians are now managing their finances at much younger ages. As they brace themselves for this double whammy, Gen Z-focused app Whiz aims to empower them – one less lonely financial journey at a time.

How Whiz helps young Indonesians bond with family and finance

A report published by The Commonwealth Bank of Australia highlights generational differences in wealth, with Boomers remaining financially secure amid inflation due to homeownership, reduced spending, and government support. This is in contrast to Gen Yers, who appear worse off post-pandemic.

Australian Boomers insulated from financial hardship

BMO and rapper bbno$ have collaborated on the song BPOT (Bills Paid on Time) as part of a Visa Card campaign targeting Gen Z. The ad went viral, speaking to Zers' desire for financial wellbeing, and their desire to expand their financial knowledge during turbulent times.

Canadian rapper bbno$ stars in relatable money ad

A report by Linkedin India highlights the country’s changing career landscape – with workers looking to move jobs for higher wages and better work-life balance. However, a competitive job market means people are expanding their searches beyond their current industries and reassessing career plans.

Report reveals Indian workers' changing priorities

Female Invest offers a one-stop universe for financial knowledge, underpinned by community and geared towards women. With a mission to close the financial gender gap and help women invest in a male-dominated field, the company boasts more than 45,000 members globally and aims to democratise finance.

How Female Invest is empowering women’s finances

Many fintech apps focus on making complex financial topics – like stock picking and compound interest – easier for the average person to understand. London-based Communion goes one step further, targeting young people who feel like they can’t even make a start with savings.

How Communion helps Britons to save money

‘Poly-employment’ – working multiple jobs – is rising as people search for ways to combat inflation, find flexibility, and offset potential layoffs. Particularly common among Gens Y and Z, it signals that traditional attitudes towards employer loyalty and job security are shifting.

Poly-employment rises as workers try to hack the system

Ease of use and interoperability have made homegrown instant payment systems the preferred mode of transactions for payments for millions of Indians who are becoming more digitally savvy and evolving commerce locally. Now, the United Payments Interface (UPI) is trying to recreate its success abroad.

How cashless payments are restructuring the Indian economy

Alma aligns with French money values by offering BNPL services that resonate with the country’s approach to personal finance. By allowing customers to spread payments over time without incurring interest, Alma is tapping into the mindful budgeting and responsible financial management shift.

How Alma appeals to French money values with BNPL services

While attending a Bipartisan Policy Center panel discussion, the CEO of JPMorgan Chase, Jamie Dimon, suggested that the rich should be taxed more to support those less well-off. Though an old concept, Dimon's comments reflect a shift in perceptions of capitalism as an equitable economic paradigm.

Jamie Dimon reflects desire for a more equitable economy

In an increasingly automated digital age, people are paradoxically feeling more disconnected than ever. Amica Mutual Insurance's campaign prompts people to consider the importance of IRL connections and understand that looking out for each other isn’t groundbreaking, but it’s what makes us human.

Amica campaign signals the importance of IRL connection

The Crocs Quick Trail repurposes Crocs' Classic Clog for the great outdoors. This signals the return of multi-purpose apparel, a key shift for brands to pay attention to this year as people's budgets remain tight and consumers look for functional and aesthetic value from their investments.

Crocs hiking clog resonates with critical spenders

New data from the Bank of England shows that UK consumer credit borrowing grew at the fastest rate for five years in November. Elsewhere, there is evidence that more Britons are turning to credit cards to pay for essentials such as food. What’s behind this uptick in borrowing?

Why are Britons maxing out on credit?

BlackRock has released a refreshingly 'boring' video ad introducing its iShares Bitcoin Trust ETF (IBIT). Doing away with crypto jargon, it’s breaking down financial information in palatable and easy-to-understand ways to appeal to an untapped demographic in the bitcoin landscape – boomers.

BlackRock’s accessible ad courts bitcoin-curious Boomers

HomeEquity Bank's 'Ask Yourself' campaign encourages Gen X Canadians to explore the option of home equity for enhanced later-life financial flexibility. Inflation and the cost of living crisis has made many Gen Xers rethink their financial futures, prompting them to consider saving alternatives.

HomeEquity Bank tempts Gen Xers with reverse mortgages

Despite younger generations driving the growth in ESG funds, recent polls reveal their interest in this has declined since 2022. Their investment preferences now align more with Boomers, signaling a shift away from prioritizing values over returns due to various economic and political pressures.

Interest in ESG funds plummets among Gens Y and Z

Young Indians are sparking a dating revolution in India, challenging traditions and embracing diverse connections. From focusing on the journey rather than the destination to opting for budget-friendly experiences, Gen Z is redefining romance in a digitally driven landscape.

Gen Z Indians are shaking up dating culture. What's next for romance?

John Lewis has released a campaign encouraging people to shop in its January sales. Drawing on both high quality and low price, as well as a treat-yourself mindset, the campaign taps into a more critical approach to spending amid cost of living concerns and a continued desire to indulge.

John Lewis nudges shoppers to give into sale temptation

EQ Bank's ad featuring Dan and Eugene Levy from Schitt's Creek warns Canadians against unthinkingly sticking to one bank. The father-son duo highlight the behavioural tendency to favour known options and suggest considering better alternatives, emphasising the benefits of switching banks.

'Schitt's Creek' stars and EQ Bank make finance fun

Budgeting trends like 'no-spend January' are spreading across the internet as young people respond to money worries and try to reform their bad spending habits. Anti-consumerist sentiments are growing among young people, driven by rising costs and a lack of financial education.

'No-spend January' challenges consumerist norms

Scotiabank is reviving its 'You're Richer Than You Think' campaign that shows the frivolity of comparison with others. Despite economic challenges, the ad emphasises life's greater importance than wealth accumulation, positioning the bank as a reliable brand while boosting customer confidence.

Scotiabank helps Canadians feel hopeful about money

Gen Zers are digitally tracking their outfits to monitor how often they wear each piece and move towards slower models of fashion consumption. As budgets get tighter and sustainability awareness increases, young people are looking to become more intentional with their money choices.

Gen Zers turn to wardrobe tracking to manage consumption

Research shows Aussies don’t trust AI when it comes to selecting their mortgage plans. In contrast, some did express interest in using other AI-powered financial services, indicating that trust around AI in the Australian financial industry is mixed – presenting a chance for more education.

Aussies don't trust AI to choose their mortgage plans

Superdrug has reduced prices by up to 50% for over 150 of its own-brand items. Inflationary pressures may have temporarily eased, but economic anxieties haven’t lifted overnight for shoppers, and customers expect brands to continue demonstrating empathy for their financial realities.

Superdrug tackles living costs with permanent price cuts

Progressive Insurance has released a comedic spot appealing to young homeowners by mocking their parents. As younger generations seek financial guidance amid economic turmoil, financial providers are tasked with making the experience more relatable and less intimidating.

Progressive Insurance attracts young adults with comedy

Money

HMD and Heineken have launched a limited-edition Boring Phone, encouraging a break from the immersive world of smartphones and a return to minimalist retro technology. As people look for a reprieve from fast-paced digital environments, they're turning to nostalgic tech to find it.

Limited-edition Boring Phone promotes digital breaks

A supermarket chain in China has introduced ‘Sad Leave’ for its employees, allowing ten days of annual leave dedicated to days when they’re simply feeling a bit down. As attitudes to work and wellbeing shift away from hustle culture, companies will be expected to lead with empathy and flexibility.

'Sad leave' prioritises employee wellbeing in China

Young Koreans are leaving corporate jobs for professional certifications that offer greater security and higher salaries, eschewing corporate success for the certainty of safer fields. Reared in permacrisis, many Gen Zers are looking for security to safeguard against future catastrophes.

Young Koreans leave corporate life for stability

The tarot card app allows users to explore the medium and book their own readings with professionals. The platform is tapping into the growing interest in spirituality and faith among younger generations who are on the lookout for stability, community, and self-discovery.

Moonlight takes tarot digital for accessible spirituality

Furniture company Dowel Jones champions Australian-made furniture and embraces authenticity amid new market dynamics. The brand’s pillars of durability, timeless design, and emotional resonance effectively negotiate what it means to do functional design in the modern day.

How Dowel Jones puts fun in functional Aussie furniture

Simone Biles has launched a campaign with Powerade, announcing her return to gymnastics at the upcoming 2024 Summer Olympic Games in Paris. The ad challenges the 'win at all costs' mentality in sports culture and promotes the idea that taking deliberate pauses is beneficial.

Powerade film celebrates power in taking a break

Popular internet personalities like Andrew Tate are having an impact in Australian schools, as teachers report struggling with students who watch his videos. The government has launched a project that works to address misinformation online around gender-based stereotypes and violence.

Aussie teachers struggle with Andrew Tate’s influence 

The hotel chain is leaning into sleep tourism, working with experts to design rest-oriented travel experiences. As people prioritize their wellbeing when making decisions, initiatives like the Sleep Retreat highlight how brands can make that even easier by embedding wellness into their offerings.

Hilton launches retreats for sleep-focused travellers

New York City's Sob Parlour pop-up offers SobSession's for purchase to let your feelings flow with the help of inspiring art, music, journaling tools, and a personal space to cry and embrace your emotions in private. The space welcomes you to enjoy an emotional detox by letting the tears flow. 

Sob Parlour is NYC’s first pop-up 'cry spa'

The US has in dropped its standing in the Global Happiness Rankings, citing unhappiness in Americans under 40. Young people are facing a variety of stressors, highlighting how people are looking for opportunities to tackle both individual and systemic issues with empathy and action.

US happiness ranking drops among younger generations

High-net-worth Indians are bearing witness to a unique convergence of spirituality and luxury, as affluent individuals prioritise spiritual fulfilment over materialistic pursuits. This reflects a changing priority among the affluent class seeking a deeper connection to personal growth and wellbeing.

How is spirituality influencing luxury travel among high-net-worth Indians?

Solar terms that mark seasonal shifts are often used in Chinese customs, but brands have recently been using them to revive tradition. With young Chinese citizens seeking a connection to nature amid modern pressures, promoting breaks in nature for wellbeing can also help strengthen ties to culture.

Solar campaigns in China resonate with exhausted Gen Zers

As demonstrated by the #Sephorakids movement online, Gen Alpha are using adult skincare products that risk damaging their skin. Evereden is a mum-and-baby care brand that offers children-friendly products, allowing children to experiment with skincare while sheltering them from potential harm.

Evereden offers kid-friendly skincare for Gen Alpha

A TikTok trend around exercising one’s jaw muscles to create more defined facial features has made its way into schools – troubling parents and teachers alike. Teens are finding dubious health information on the internet, and more guidance is needed to protect young people’s mental health.




'Mewing' signals need for online guidance

With loneliness on the rise in the US, Boomers are finding new friendships in local, community-driven gatherings. Embracing digital platforms to share their experiences and connect, they're redefining what it means to age, combating isolation and returning to urban areas for community ties.

Boomers redefine aging through community gatherings

Dove has launched a campaign to address the trend of teen and tween girls adopting anti-aging measures prematurely. Beauty trends on social media have the opportunity to turn toxic quickly, and parents are looking for brands to help Gen Alphas develop healthy, age-appropriate skincare habits.

Dove tackles Gen Alpha skincare anxieties

People are increasingly recognising the importance of green spaces for their productivity and overall wellbeing, yet few places outside urban areas boast infrastructure suitable for work. Addressing this, Croatia has launched co-working initiatives in its hinterland park, brimming with wildlife.

Croatian national park launches nature-immersed workspace

On Chinese New Year's Eve, Japanese monk Kanho Yakushiji played a sold-out EDM show. His fusion of Buddhist sutras, rock, and electronic music reflects a trend of Chinese youth blending modernism with ancient traditions in a quest for stability and escape from societal pressures.

EDM Monk appeals to Chinese netizens' desire for stability

Young people are struggling to sleep more than any other age group because of increased screen time and growing anxiety. Instead of turning to medical professionals, they’re visiting TikTok for at-home remedies and supplements. How can mainstream health brands tap into this experimental mood?

What’s driving the Gen Z sleep crisis?

Research has found that the number of young people taking sick days has increased compared to older people, noting that Gen Z women are most affected. This emphasises how brands must go beyond conversation and lean into actionable, accessible support for a generation more open about mental health.

Gen Z is more likely to call in sick to work than Gen X

Xaia is offering personalized therapy via Apple Vision Pro. Though it's not intended as a substitute for human therapists, Xaia could open up realistic and effective routes to therapy for people otherwise blocked from treatment by physical, geographical, or monetary constraints.

Xaia brings VR therapy to the Apple Vision Pro

EmSphere offers an unparalleled futuristic experience by blending lifestyle, shopping, and a seamless online-offline experience under one roof. The mall caters to distressed locals and returning tourists in search of greener spaces to socialise and be entertained in the heart of the capital.

Why EmSphere blueprints the future of Thai shopping

The brand's ‘You Got This’ campaign aims to reshape perceptions around performance anxiety in sports. At a time when people are searching for alternative sources of authority in their daily lives, the brand is positioning itself as inclusive, solutions-driven, and universal.

Adidas launches campaign backed by neuroscience

Research has revealed that Gens Y and Z are more prone to aggressive driving accidents than older generations. Driven in part by elevated levels of anxiety among younger people, automakers and brands in this space have an opportunity to help limit stressful driving conditions.

Gens Y and Z are suffering from road rage in the US

James Clear – author of Atomic Habits – has launched an app that acts as an accountability partner, helping people build better habits. The launch underscores a broader cultural emphasis on mindful technology usage and the demand for hyper-personalised tech solutions to optimise lifestyles.

Atomic Habits author launches habit-boosting app 

82°E – a self-care brand created by Indian actress Deepika Padukone – has announced its foray into body care. As the boundaries between people’s health, wellness, and beauty routines continue to blur, the body care space offers untapped potential when it comes to courting wellness-savvy Indians.

82°E ritualises body care for wellness-minded Indians

From puberty to perimenopause, hormonal changes affect all aspects of life – particularly for women. Understanding personal cycles helps with all kinds of endocrine experiences, but information is scarce, with Gen Z and Y seeing misleading content on TikTok. How can brands and businesses help?

How hormonal health content is misleading women

In Japan, the sauna industry is booming and influencing people’s approaches to health, wellness, and self-care. It has evolved from an activity for older men into a thriving, identity-shaping subculture that attracts people across demographics, including women and young people.

How sauna culture is shaping the Japanese wellness economy

Falabella has launched a summer campaign with the slogan 'My body doesn't need your opinion', urging women to reject unsolicited body comments. The initiative aims to foster self-respect, discouraging remarks about weight and appearance to promote positive body image and confidence.

Falabella challenges unsolicited summer body comments

Lil Jon has announced the release of a ten-track guided meditation album following his appearance with Usher during the Super Bowl. This points to a growing trend of music-assisted healing and an opportunity for brands to keep up with new consumer understandings of wellness.

Lil Jon blends music and wellness with meditation album

Sesame Street's Elmo offered a social media wellness check and was met with brutally honest responses from people sharing their mental health status. The vulnerable reactions emphasise how people are looking for connection and how brands can show up in small yet meaningful ways.

Elmo's social check-in reveals mental health struggles

In what seems to be an evolution of the 'girl dinner', the rat snacking trend sees TikTok users scavenging their pantries to create novel snack combinations. Amid the concerning resurgence of diet culture, it’s encouraging audiences to honour their body’s needs through intuitive eating.




‘Rat snacking’ trend encourages healthy decadence

Mental health

People are seeking safe channels to discuss money

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