Bulgaria
sustainable tourism
travel industry collaboration
avoiding overtourism
travel experiences
Getting Around
Travel and Leisure
Sustainability
LocationSofia, Bulgaria
Local time
Industry InfluencerGergana Nikolova
Sustainable tourism expert in destination development and industry collaboration
Gergana Nikolova is a senior tourism professional with extensive experience in market performance and sustainability. During the last ten years of her career, she contributed to the growth of the Adventure Travel Trade Association in Europe and Central Asia and is now focused on growing her venture – BehaviorSMART, a boutique company utilising behaviour change insights to support the success of businesses and places. At BehaviorSMART, Nikolova works closely with destinations and businesses to understand their sustainability challenges and goals.Intrigued by questions like…
Need Gergana's expertise?