Social media marketing
Gen Z marketing
Content creation
TikTok marketing
Social media strategy
United Kingdom
United States
Gen Z (born 1997-2010)
LocationLondon, United Kingdom
Macro ExpertErifili Gounari

Social media specialist, founder, CEO, Gen Z marketing expert

Erifili Gounari is the founder and CEO of The Z Link, a global Gen Z-led social media agency that helps brands reach Gen Zers. The Z Link has worked with brands such as Hearst, the United Nations, Deloitte, Everlane, and more, as well as running the Gen Z Club – an online community with over 18,000 members. She is an expert in helping brands reach Gen Z and produces a newsletter called The Digital Native, where The Z Link analyses micro-trends and internet culture. Erifili is also the head of social media at the Silicon Valley-based company SafetyWing.
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