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Aesthetics
Styling strategies
Consumer acceptance
Visual identity
New Product Development
Shopping
Fashion and Style
Home and Relationships
Australia
United Kingdom
Gen Y (born 1982-1996)
Gen Z (born 1997-2010)
Gen X (born 1967-1981)
LocationMelbourne, Australia
Local time
Sector ExpertCharlie Ranscombe

Researcher focused on understanding product appearance brand relevance

Charlie Ranscombe is an interdisciplinary researcher working in design practice and new product development in the fields of aesthetics, user experience, and design visualisation. Dr. Ranscombe's focus is in researching approaches to better understand product appearance, and how brands change appearance to stay relevant to key user groups while maintaining core brand identity. Dr. Ranscombe has completed case studies in consumer electronics (Apple, Samsung), automotive (BMW), and packaging design (Crown Lager). Findings have given brands an in-depth understanding of where their products stand with respect to competitors as well as projections for new designs that will be innovative and maintain brand identity.
Recent workSpot the difference: brand power and the rise of the copycats
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Why are Gen Z Aussies seeking empathetic brands?
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How can brands tap into Gen Y and Z’s DIY mindset?
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