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United States
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LocationSouthern California, United States
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Macro ExpertArthur Gallego

Food, beverage, and CPG executive with extensive experience and expertise in marketing

Arthur Gallego is an award-winning expert in food and beverage marketing as well as the consumer psychology behind trends. From 2020 to 2022 he incubated an alcoholic beverage start-up for venture capital as a CEO, having often served in the past as a start-up CMO for different brands. Gallego’s expertise also covers cosmetics, fragrances, hospitality, real estate marketing, and media, but his consultancy’s focus is on consumer packaged goods. Gallego is a sought-after expert on trends and regularly shares his perspectives with the media, analysts, and researchers. His insights have appeared in The Wall Street Journal and The New York Times, and on CBS News and MSNBC.
Recent workPalm Springs move inspires SunDaze drink creation for desert audiences (founding of SunDaze)
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Michelob Ultra: low-alcohol beer for ‘social athletes’
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Sunboy: functional cocktails with a Caribbean twist
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